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Instagram Set Up & Strategy

Help Federation of Neighborhood Centers use Instagram to engage with their community and expand their network of supporters.
Federation of Neighborhood Centers
Philadelphia, PA, USA
Federation of Neighborhood Centers
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Federation of Neighborhood Centers
Philadelphia, PA, USA

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5 Followers
Cause
Community & economic development
Skills
Digital advertising Social media

Posted April 30th

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Instagram Set Up & Strategy
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Project details

What we need
  • Strategy for using Instagram to engage your community, tailored to Organization’s goals and target audience
  • Training on how to find and post content on Instagram
Additional details

Hi there,

We're a community mental health organization in Philly that's opening up a micro farm/ retreat center site. We currently need help perfecting our social media strategy for an upcoming launch.

Looking forward to meeting you!

What we have in place
  • We have a logo/design package which includes a basic website in draft.

    Our pinterest board has plenty of image references for the aesthetic.
How this will help
This project will save us $4,212 , allowing us to redirect our financial resources to getting this project off the ground.

Our mission is to reconnect Queer BIPOC present/future generations back to land stewardship through Black & Indigenous healing practices. Our focus is to provide a place of respite, reflection, rest, and recovery for Queer and Trans people of color. Our practice includes a holistic approach that reconnects individuals back to the land for self sustenance and historical reclamation.

Project plan

P
Prep: Discuss Goals & Target Audience
  • Volunteer Manager and Professional connect to discuss the Organization’s current approach to Instagram (if any), goals for engagement via Instagram, and ideal target audience
  • Volunteer Manager shares any existing marketing materials and brand guidelines with Professional
1
Milestone 1: Set up Instagram for Business Account
  • Volunteer Manager shares Instagram credentials with Professional, if an existing account exists
  • Professional sets up account with bio and profile picture
2
Milestone 2: Develop Engagement Strategy
  • Professional recommends other types of accounts to follow and hashtags to use in order to build follower base
  • Professional recommends types and frequency of content to post on account (including posts, stories, and live videos)
3
Milestone 3: Content Creation Training
  • Professional trains Volunteer Manager on how to capture and/or find images to post on Instagram
  • Professional trains Volunteer Manager on how to use Instagram editing tools
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About the org

Federation of Neighborhood Centers
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Causes
Community & economic development Human services LGBTQ+
Posted by
D2
Deep Space Mind 2.

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Our mission

FNC builds strong neighborhoods through intentional partnerships. We support children, youth, families, and individuals who traditionally do not have access to high quality services and programming. FNC focuses on youth development, urban farming, food access, arts and culture, workforce training, and parent education. Through fiscal sponsorships, FNC supports new and established community visionaries who align with our mission. FNC partners for thriving communities.

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