Marketing Strategy
Youth Net and Counselling (YONECO)
Youth Net and Counselling (YONECO)
0
4
Marketing Strategy
Project details
What we need
- A written summary of the Organization's marketing goals and target audiences
- A list of key marketing channels that will yield the highest return on investment, with rationale
- Specific tactics the Organization can use to leverage the identified marketing channels
- Messaging guidelines for the channels identified, including specific key messages (if needed)
- A summary of the key metrics for evaluating marketing effectiveness, and guidance on how to track metrics over time
What we have in place
- We are in the process of developing an brand message and pitch deck. We also have a twitter account, face book accounts and also a radio station that reaches out to a number of young people and the society at large. YONECO has a list press contacts and a donor directory that we will use to engage the various actors.
How this will help
This project will save us $11,198 , allowing us to support 6 parenting faciulitators working with over 30 parenting circles.
YONECO is a growing local organisation whose services depend on donor and constituency support. YONECO needs to reach out to the community, communicate its vision, mission and strategies clearly to the donors (current and potential), the beneficiaries and client and also the private sectors in order to increase our visibility and profile. The project therefore will help us to increase YONECO visibility, promote the work of YONECO to various groups and ensure that our services are of high quality. The project will also increase the donors and further improve our relationships.
Project plan
Posted by
MacBain M.
Executive Director
Our mission
YONECO vision is a self reliant, healthy and resilient society that respects democratic values and principles. YONECO is committed to empowering youth, women and children, promoting good health, human rights and democracy, adapting and mitigating the impact of climate change, and conducting research for evidence based programming and advocacy
What we do
Conducy capacity building for the youth, women and children to be resilient
Supports vulnerable groups like street children, abused children, women in distress and victimized women and children
Advocates for the rights of women, children and youth
Creates awareness to youth, women and children on various issues affecting their growth and development
Provides shelter to street children, survivors of gender based violence and other people rendered destitute
Support areas of trafficking and mitigates the impact of the same
Provides counselling services (on line and face to face for various social groups
