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Membership Strategy

Help Colored Girls Bike Too develop a strategy to bring in new members, or improve their current membership program, to increase engagement and support their fundraising and community-building goals.
Colored Girls Bike Too
Buffalo, NY, USA
Colored Girls Bike Too
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Colored Girls Bike Too
Buffalo, NY, USA

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Cause
Community & economic development
Skills
Business development Entrepreneurship Strategy consulting

Posted August 12th

Membership Strategy

Project details

What we need
  • A Membership Strategy document of 2-4 pages, including analysis of the Organization’s current membership program, step-by-step guide to a new or improved program, growth goals and creative outreach strategies
Additional details

We need to build a membership system

What we have in place
  • We currently have a following, which should make it easy for you to get started. We also have a board, and the ability to provide any other information you need.
How this will help
This project will save us $5,848 , allowing us to invest in our bikeshop

we need to build up a membership, for the past 5 years, we have had no members, just people coming to events

Project plan

P
Prep: Distribution of Prep Materials
  • Professional connects with Volunteer Manager to discuss current membership program (if applicable), development goals, potential budget for building a membership program, and growth goals
1
Milestone 1: Information Gathering
  • Professional and Volunteer Manager develop and execute an in-depth SWOT (strengths, weaknesses, opportunities and threats) around an existing or potential membership program
  • Professional surveys existing and potential members through focus groups and/or one-on-one interviews to obtain qualitative data
  • Professional conducts independent market analysis to research the target market, competition, and peer organizations' membership development strategies
2
Milestone 2: Drafting Document
  • Professional creates a strategy document that includes proposed member cultivation and engagement recommendations, communications and outreach strategies, and related ongoing programs
  • Volunteer Manager reviews and provides feedback which the Professional incorporates
3
Milestone 3: Presentation of Final Deliverable
  • Professional delivers the final document
  • Volunteer Manager and Professional conduct a wrap-up meeting and discuss next steps for implementation of this strategy
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About the org

Colored Girls Bike Too
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Causes
Community & economic development Civil rights Health & nutrition
Posted by
JH
Jalonda H.

Founder

Our mission

CGBT is a Black women-led radical cycling organization that centers mobility liberation by way of advocating for mobility justice in marginalized communities and promotes the healing and empowerment of Black women (Cis and Trans), Black GNB folks, and other sis and sibs of color, by bike.

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