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Social Media Audit

Help Federation of Neighborhood Centers assess the current state of their social media pages and gain actionable recommendations on how to improve presence and engagement.
Federation of Neighborhood Centers
Philadelphia, PA, USA
Federation of Neighborhood Centers
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Federation of Neighborhood Centers
Philadelphia, PA, USA

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Cause
Community & economic development
Skills
Social media

Posted September 5th

Social Media Audit

Project details

What we need
  • Profile & page setup assessment of whether relevant information and fields are filled
  • Statistics on posts, engagement, and follower demographics
  • Evaluation of strengths and weaknesses as well as recommendations to improve
What we have in place
  • We currently utilize Facebook and Instagram for our public profile. We would like a review of our current social media content and offer recommendations on how to increase engagement and how to best use the Meta Business Suite to increase local visibility for awareness of our mission and potential fundraising.
How this will help
This project will save us $1,792 , allowing us to focus our time on having volunteers available to go bedside when needed and further expand our footprint in the region.

Social media planning takes a lot of time so we want to make sure the time spent is generating the return in engagement. Platforms and audiences are ever changing and it is a lot to maintain along with other administrative tasks. Having direction on what is working/not working and an idea of a path forward would be helpful to us.

Project plan

P
Prep: Information Sharing & Goal Setting
  • Professional connects with the Volunteer Manager for a brainstorming/overview session, to discuss goals, target audiences, and existing activities/materials
  • Professional and Volunteer Manager outline next steps and timeline for the project
1
Milestone 1: Initial Assessment & Feedback
  • Professional delivers an initial assessment of current social media performance, including relevant data insights and statistics around posts, engagements and demographics
  • Professional performs SWOT analysis of current social media presence
  • Volunteer Manager reviews draft and provides feedback to the Professional
2
Milestone 2: Deliver Final Recommendations
  • Professional documents specific recommendations for achieving a social media presence that meets the Organization's goals, and shares it with the Volunteer Manager
  • Professional answers any questions, and provides recommendations for next steps or finding assistance going forward
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About the org

Federation of Neighborhood Centers
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Causes
Community & economic development Human services LGBTQ+
Posted by
Kristen S
Kristen S.

Founder/Executive Director - Three Little Birds

Our mission

FNC builds strong neighborhoods through intentional partnerships. We support children, youth, families, and individuals who traditionally do not have access to high quality services and programming. FNC focuses on youth development, urban farming, food access, arts and culture, workforce training, and parent education. Through fiscal sponsorships, FNC supports new and established community visionaries who align with our mission. FNC partners for thriving communities.

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