Marketing Strategy Consultation

Help Creative Reaction Lab brainstorm and plan ways to reach their target audience most effectively over a few phone calls.
Creative Reaction Lab
Saint Louis, MO, USA
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Creative Reaction Lab
Saint Louis, MO, USA


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Posted September 12th

Marketing Strategy Consultation

Project details

What we need
  • 3-5 one hour strategy sessions with a marketing professional covering topics like marketing channels, messaging, branding and target audiences
  • A written summary of marketing goals, target audiences and channels to prioritize
  • A starter plan of recommendations & actionable next steps to begin executing your strategy
  • Note: This project does not include the creation of content such as emails, print materials, or social media posts
Additional details

We need support building a marketing strategy for our passive income products, webinars, field guides, etc.

What we have in place
  • We have a dedicated marketing coordinator and COO who are able to support this project along with identified products we'd like to create campaigns around. We need support in developing a clear strategy and roadmap so everything works together and we are not doing one off campaigns.
How this will help
This project will save us $2,998 , allowing us to reinvest staff time and resources to working directly with youth.

This project is important as we have tried to develop campaigns but they are not cohesive. We need one strategy to guide our work for this fiscal year.

Project plan

Prep: Information Sharing & Goal Setting
  • Volunteer Manager outlines any current marketing activities and strategies
  • Volunteer Manager shares any existing marketing materials
  • Professional connects with the Volunteer Manager for a brainstorming/overview session, to discuss goals, target audiences, and existing activities/materials
  • Professional and Volunteer Manager outline next steps and timeline for the project
Milestone 1: Strategy Sessions
  • Up to 3 strategy sessions with Professional, marketing/communications team, and/or others involved in strategy & decision-making
  • [Suggested Session] On-boarding session to discuss goals, themes and core messaging
  • [Suggested Session] Identifying target audience and messaging
  • [Suggested Session] Prioritizing marketing channels and executional starting points
Milestone 2: Next Steps
  • Professional shares brief with summary of discussion, agreed upon marketing strategies & tactics to prioritize, and areas for further exploration
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About the org

Creative Reaction Lab
Posted by
Irina M.

Chief Operating Officer

Our mission

Our mission is to educate, train, and challenge Black and Latinx youth to become leaders in designing healthy and racially equitable communities. We're challenging the belief that only adults with titles (e.g. mayors, CEOs, etc.) have the power and right to challenge racial and health inequities. However, we're conscious that young leaders and adults alike must collectively design a world centered in equity.

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