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Social Media Audit

Help Hogs and Kisses assess the current state of their social media pages and gain actionable recommendations on how to improve presence and engagement.
Hogs and Kisses
North Garden, VA, USA
Hogs and Kisses
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Hogs and Kisses
North Garden, VA, USA

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Cause
Animals
Skills
Social media

Posted September 15th

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Social Media Audit

Project details

What we need
  • Profile & page setup assessment of whether relevant information and fields are filled
  • Statistics on posts, engagement, and follower demographics
  • Evaluation of strengths and weaknesses as well as recommendations to improve
Additional details

https://www.facebook.com/Hogs-Kisses-Farm-Sanctuary-107810491062498
https://www.instagram.com/hogskisses/
https://www.youtube.com/channel/UC4WSQ2htmTBpc7on8OxYrnA
https://www.linkedin.com/company/hogskisses
Our website: https://hogsandkisses.org/
We are hoping to understand how we've done over the past year or so with engagement, what metrics really move the needle, and how to improve our strategy. We plan to take this information to someone who can help us build a content plan and deliverables.

What we have in place
  • We are willing to meet to discuss any of our current digital content and how we've drafted social media plans and posts to date.
How this will help
This project will save us $1,792 , allowing us to rescue more animals and keep the care for our current animals at the highest standards.

We have done the best we can so far by posting information that tells our story. We need help understanding what resonates with our audiences and how we might improve our digital communication to further our mission.

Project plan

P
Prep: Information Sharing & Goal Setting
  • Professional connects with the Volunteer Manager for a brainstorming/overview session, to discuss goals, target audiences, and existing activities/materials
  • Professional and Volunteer Manager outline next steps and timeline for the project
1
Milestone 1: Initial Assessment & Feedback
  • Professional delivers an initial assessment of current social media performance, including relevant data insights and statistics around posts, engagements and demographics
  • Professional performs SWOT analysis of current social media presence
  • Volunteer Manager reviews draft and provides feedback to the Professional
2
Milestone 2: Deliver Final Recommendations
  • Professional documents specific recommendations for achieving a social media presence that meets the Organization's goals, and shares it with the Volunteer Manager
  • Professional answers any questions, and provides recommendations for next steps or finding assistance going forward
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About the org

Hogs and Kisses
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Causes
Animals Education Environment
Posted by
Nicole T
Nicole T.

Volunteer

Our mission

Hogs & Kisses Farm Sanctuary believes that all animals deserve love and respect, even the ones that typically end up on plates. We are a 501(c)3 non-profit micro-farm sanctuary with the mission of creating the best possible life for farm animals while inspiring compassion for all living beings.

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