Brand Messaging

Diversity & Inclusion

This project is

In Progress

Matched with:

Jillion C.

This project will save us $6,000 , allowing us to provide 20 youth with alternative-to-incarceration programs.

What We Need

  • Document that articulates in a consistent voice key messages about the Organization’s identity, constituents, mission, and vision
  • Creation of taglines and talking points to help the Organization communicate clearly and concisely
  • Recommendations on tailoring messaging for common communication channels (e.g., website copy, printed marketing collateral, pitching verbally)

How This Will Help

CCFY's mission is to build community capacity for juvenile justice reform using a three-pronged approach that includes: Demonstration Projects, Leadership Development, and Training & Technical Assistance. We welcome the opportunity to work with a brand messaging expert to help us create a brand message and marketing strategy for CCFY that will increase individual donors and help us market our Training and TA offerings to multiple audiences.

What We Have In Place

We currently have proposals and brochures outlining our language used to date which should make it easy for you to get started. We also have active MailChimp, FaceBook and Twitter accounts and the ability to provide any other information you need.

Fun Fact

CCFY is a grassroots, advocacy and leadership development organization. Youth and family members are part of the everyday atmosphere and are always welcome to stop by. To many, it's a home away from home. CCFY staff represent the constituency of the Bronx and share a personal interest in the mission.

  • Location: Remote (work anywhere)

Project Steps

Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current marketing materials such as mission and vision statement, annual report, and promotional materials
  • Volunteer Manager sends links to website and social media pages
Milestone 1: Information Gathering
  • Professional leads a brand exploration process in order to fully understand the Organization’s mission, vision, target audiences, competitors, brand differentiators, and brand objectives
  • Professional researches competitive landscape and public perception of Organization
Milestone 2: First Draft
  • Professional drafts proposed messaging and multiple tagline options
  • Volunteer Manager provides feedback, which Professional incorporates
Milestone 3: Final Draft
  • Professional delivers final Brand Messaging document
Prerequisites for Professional
  • Background in brand management, marketing, advertising, or public relations
  • Experience leading a branding exercise and creating brand messaging
Prerequisites for Organization
  • Clear mission and vision statement
  • Staff member at your Organization responsible for branding or marketing committed to this project
  • A clear understanding of your target audience, vision for your brand, and an idea of the message you’d like your brand to convey

Our Mission

Community Connections for Youth (CCFY) is a Bronx-based non-profit organization whose mission is to empower grassroots faith and neighborhood organizations to develop effective community-driven alternatives-to-incarceration for youth. Responding to the crisis created by overreliance on youth incarceration, CCFY seeks to develop the power and capacity of directly affected communities to develop effective alternatives for addressing the problems of youth crime and delinquency.

What We Do

In 2009, Rev. Austria incorporated CCFY as a non-profit organization to advance the vision of training and equipping community participation in the juvenile justice reform movement through a threefold approach that includes: Leadership Development - CCFY facilitates the development of community leadership to inform the juvenile justive reform process, with a specific focus on family members, faith leaders, and grassroots community leaders. Training & Technical Assistance - CCFY provides expert consultation to system and community stakeholders seeking to implement community capacity building projects for juvenile justice reform. Demonstration Project - CCFY implements independently evaluated research demonstration projects to establish practical and replicable ways to build local community capacity for juvenile justice reform.