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This project was completed on Apr 19, 2021
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Matched with Zachary Z.
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See the Impact story
Search Engine Marketing Plan
Project details
What we need
- Recommendations for Search Engine Optimization (SEO) tactics such as link-building campaigns, improvements to website or blog’s architecture, keywords to target within content, as well as proper naming of titles, meta information and images
- Recommendations for implementing a paid advertising campaign of Organization’s choice, such as Pay Per Click (PPC), and advice on how to determine optimal spending on ads
- Training on how to evaluate performance of SEM strategy, as well as how to measure key site metrics
- Note: Google AdWords is one kind of PPC tool
What we have in place
- We currently have a website and a social media strategy, which should make it easy for you to get started. We also have a team of communications staff, and the ability to provide any other information you need.
How this will help
This project will save us $7,098 , allowing us to attract over 500 qualified applicants.
TNTP is launching a new fellowship focused, in year one, on improving achievement for black and Latino males. Fellows will spend a year with TNTP advancing independent projects on this theme, which could potentially be scaled to school systems nationwide. We hope to attract a broad range of potential Fellows from a variety of sectors. We’re particularly interested in using internet outreach to attract candidates whose voices are underrepresented in education reform, including people from the communities we serve.
Project plan
Our mission
Founded in 1997, TNTP is a national nonprofit dedicated to ending the injustice of educational inequity. TNTP works with schools, districts and states to provide excellent teachers to the students who need them most and advance policies and practices that ensure effective teaching in every classroom.
What we do
TNTP believes that three pieces are essential for improving student learning: excellent teaching, rigorous academics, and a supportive environment that promotes student success. We believe that well-informed and actively engaged families and communities are an essential factor in creating those environments.
Testimonials
(No testimonial has been submitted by Jessica)
Clairelise was very helpful, timely in responding, and was a joy to work with. She had a pretty good vision for what she wanted, and we were able to also work on the fly to use some previous domain knowledge I had to make the project work relevant to TNTP. I would be happy to work with TNTP again! (note: This project finished a few years back, but I just never formally hit the "Finished" til now)
