Brand Messaging
Brand Messaging
Project details
What we need
- Document that articulates in a consistent voice key messages about the Organization’s identity, constituents, mission, and vision
- Creation of taglines and talking points to help the Organization communicate clearly and concisely
- Recommendations on tailoring messaging for common communication channels (e.g., website copy, printed marketing collateral, pitching verbally)
What we have in place
- We currently have a Twitter account and an active Facebook page, which should make it easy for you to get started. We also have recently updated a lot of our marketing materials, and the ability to provide any other information you need.
How this will help
This project will save us $3,600 , allowing us to pay for 5 flights to South Africa for IYLI Fellows this summer.
The success of our organization depends on how well we market ourself to new demographics. Without your help, we cannot reach new funders. Your skills will empower us to build the exposure and financial support IYLI needs to grow.
Project plan
Our mission
The mission of the International Youth Leadership Institute is to nurture a new generation of visionary leaders from the African Diaspora who, inspired by their rich African heritage, are committed to leave a legacy in the world.
What we do
IYLI provides leadership development and low-cost to no-cost international travel to mainly Black and Latino high school students in the New York area. Our hallmark Heritage Summer Program take students to countries in Africa, the Caribbean, and Latin & South America to experience the world from a new perspective.
Testimonials
Debbie is AMAZING! By far the best experience we've had on the platform. In addition to her marketing skills she also has a huge heart. Thank you again for all of your support!
(No testimonial has been submitted by Debbie)