JP Morgan Chase

Project

Brand Messaging

Diversity & Inclusion

This project is

In Progress

Matched with:

Debbie B.

This project will save us $6,000, allowing us to pay for 5 flights to South Africa for IYLI Fellows this summer.

What We Need

  • Document that articulates in a consistent voice key messages about the Organization’s identity, constituents, and mission and vision
  • Creation of taglines and talking points to help the Organization communicate clearly and concisely
  • Recommendations on tailoring messaging for common communication channels (e.g., website copy, printed marketing collateral, pitching verbally)

How This Will Help

The success of our organization depends on how well we market ourself to new demographics. Without your help, we cannot reach new funders. Your skills will empower us to build the exposure and financial support IYLI needs to grow.

What We Have In Place

We currently have a Twitter account and an active Facebook page which should make it easy for you to get started. We also have recently updated a lot of our marketing materials and the ability to provide any other information you need.

Fun Fact

IYLI students travel within each country they study abroad. Students experience city life, rural life, tourist attractions, etc. (Ex. Egypt trip - students travelled to Cario, Aswan, Hurghada, Luxor, and Nuweiba)

  • Location: Remote (work anywhere)

Project Steps

  • Prep: Distribution of Prep Materials
    • Volunteer Manager provides Professional with current marketing materials such as Mission and Vision Statement, Annual Report, and promotional materials
    • Volunteer Manager sends links to website and social media pages
  • Milestone 1: Information Gathering
    • Professional leads a brand exploration process in order to fully understand the Organization’s mission, vision, target audiences, competitors, brand differentiators, and brand objectives
    • Professional researches competitive landscape and public perception of Organization
  • Milestone 2: First Draft
    • Professional drafts proposed messaging and multiple tagline options
    • Volunteer Manager provides feedback, which Professional incorporates
  • Milestone 3: Final Draft
    • Professional delivers final Brand Messaging document
Prerequisites for Professional
  • Background in brand management, marketing, advertising, or public relations
  • Experience leading a branding exercise and creating brand messaging
Prerequisites for Organization
  • Clear Mission and Vision statement
  • Staff member at your Organization responsible for branding or marketing committed to this project
  • A clear understanding of your target audience, vision for your brand, and an idea of the message you’d like your brand to convey

Our Mission

The mission of the International Youth Leadership Institute is to nurture a new generation of visionary leaders from the African Diaspora who, inspired by their rich African heritage, are committed to leave a legacy in the world.

What We Do

IYLI provides leadership development and low-cost to no-cost international travel to mainly Black and Latino high school students in the New York area. Our hallmark Heritage Summer Program take students to countries in Africa, the Caribbean, and Latin & South America to experience the world from a new perspective.

  • www.iyli.org
  • City: New York, NY, USA
  • Org age : More than 25 Years
Diversity & Inclusion International Affairs Youth Development