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Brand Messaging

Help International Youth Leadership Institute (IYLI) * Creating a consistent and compelling brand * Expert advice on how to manage your brand
International Youth Leadership Institute (IYLI)
New York, NY, USA
International Youth Leadership Institute (IYLI)
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International Youth Leadership Institute (IYLI)
New York, NY, USA

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Cause
Diversity & inclusion
Skills
Marketing Writing

Posted January 15th

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Brand Messaging

Project details

What we need
  • Document that articulates in a consistent voice key messages about the Organization’s identity, constituents, mission, and vision
  • Creation of taglines and talking points to help the Organization communicate clearly and concisely
  • Recommendations on tailoring messaging for common communication channels (e.g., website copy, printed marketing collateral, pitching verbally)
What we have in place
  • We currently have a Twitter account and an active Facebook page, which should make it easy for you to get started. We also have recently updated a lot of our marketing materials, and the ability to provide any other information you need.
How this will help
This project will save us $3,600 , allowing us to pay for 5 flights to South Africa for IYLI Fellows this summer.

The success of our organization depends on how well we market ourself to new demographics. Without your help, we cannot reach new funders. Your skills will empower us to build the exposure and financial support IYLI needs to grow.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current marketing materials such as mission and vision statement, annual report, and promotional materials
  • Volunteer Manager sends links to website and social media pages
1
Milestone 1: Information Gathering
  • Professional leads a brand exploration process in order to fully understand the Organization’s mission, vision, target audiences, competitors, brand differentiators, and brand objectives
  • Professional researches competitive landscape and public perception of Organization
2
Milestone 2: First Draft
  • Professional drafts proposed messaging and multiple tagline options
  • Volunteer Manager provides feedback, which Professional incorporates
3
Milestone 3: Final Draft
  • Professional delivers final Brand Messaging document
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About the org

International Youth Leadership Institute (IYLI)
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Causes
Diversity & inclusion Education Youth development
Posted by
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Catchafire V.

Board Member

Our mission

The mission of the International Youth Leadership Institute is to nurture a new generation of visionary leaders from the African Diaspora who, inspired by their rich African heritage, are committed to leave a legacy in the world.

What we do

IYLI provides leadership development and low-cost to no-cost international travel to mainly Black and Latino high school students in the New York area. Our hallmark Heritage Summer Program take students to countries in Africa, the Caribbean, and Latin & South America to experience the world from a new perspective.

Testimonials

Read the Impact Story
Debbie is AMAZING! By far the best experience we've had on the platform. In addition to her marketing skills she also has a huge heart. Thank you again for all of your support!
Catchafire V.

Board Member

Brand Messaging Project

(No testimonial has been submitted by Debbie)
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