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Marketing Strategy

Help National Black Women's HIV/AIDS Network * Advice on how to “market” the organization with limited resources * A plan on how to broaden its reach and support base * Instruction on what are and how to utilize the most e…
National Black Women's HIV/AIDS Network
Brooklyn, NY, USA
National Black Women's HIV/AIDS Network
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National Black Women's HIV/AIDS Network
Brooklyn, NY, USA

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Cause
Diversity & inclusion
Skills
Communications Marketing

Posted February 23rd

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Marketing Strategy

Project details

What we need
  • A written summary of the Organization's marketing goals and target audiences
  • A list of key marketing channels that will yield the highest return on investment, with rationale
  • Specific tactics the Organization can use to leverage the identified marketing channels
  • Messaging guidelines for the channels identified, including specific key messages (if needed)
  • A summary of the key metrics for evaluating marketing effectiveness, and guidance on how to track metrics over time
What we have in place
  • We currently have a mission and vision statement, which should make it easy for you to get started. We also have a person who will assist, and the ability to provide any other information you need.
How this will help
This project will save us $11,198 , allowing us to cover the registration fee for 6 women and girls to attend USCA.

The success of our organization depends on our mission and vision. Without your help, we cannot accomplishment our goals. Your skills will empower us to to realize an end to HIV/AIDS.

Project plan

P
Prep: Information Sharing and Goal Setting
  • Volunteer Manager outlines any current marketing activities and strategies
  • Volunteer Manager shares any existing marketing materials
  • Professional connects with the Volunteer Manager for a brainstorming/overview session, to discuss goals, target audiences, and existing activities/materials
  • Professional and Volunteer Manager outline next steps and timeline for the project
1
Milestone 1: Identification of Marketing Channels
  • Professional conducts research and analysis to determine the channels that the Organization should be using, and shares the information with the Volunteer Manager
  • Volunteer Manager provides feedback to the Professional on the channels identified
  • Professional incorporates Volunteer Manager’s feedback and finalizes channels
2
Milestone 2: Strategy Finalization
  • Professional drafts tactics and messaging guidelines for the different channels, and shares the information with the Volunteer Manager
  • Volunteer Manager provides feedback to the Professional on the draft
  • Professional creates metrics that the Organization can use to evaluate the effectiveness of their marketing
  • Volunteer Manager provides feedback to the Professional on the metrics
  • Professional incorporates Volunteer Manager’s feedback and delivers a final draft of the Marketing Strategy
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About the org

National Black Women's HIV/AIDS Network
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Causes
Diversity & inclusion Education Gender equity & justice
Posted by
Ivy T
Ivy T.

Volunteer manager

Our mission

The National Black Women's HIV/AIDS Network's (NBWHAN) mission is to be a voice and advocate for Black women and girls living with or affected by HIV/AIDS by engaging in policy and program initiatives that fight gender, social and health inequities.

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