Marketing Strategy
Help WhoWhatWhy * Advice on how to “market” the organization with limited resources
* A plan on how to broaden its reach and support base
* Instruction on what are and how to utilize the most e…
Marketing Strategy
Project details
What we need
- A written summary of the Organization's marketing goals and target audiences
- A list of key marketing channels that will yield the highest return on investment, with rationale
- Specific tactics the Organization can use to leverage the identified marketing channels
- Messaging guidelines for the channels identified, including specific key messages (if needed)
- A summary of the key metrics for evaluating marketing effectiveness, and guidance on how to track metrics over time
Additional details
Plan for creation of a proper Marketing Department
What we have in place
- We have plenty of good data and awareness about where we stand within our market (journalism entities), we have several active social media and other platforms, and we have a team of volunteer analysts looking at aspects of marketing. Now we need a high level person who can help us put it all together and generate a plan and a structure.
How this will help
This project will save us $11,198 , allowing us to launch a new program to train young journalists.
We're poised to really take off. Positive feedback is coming in from all directions. Now, we need to capitalize on it all with a sound plan for a marketing operation.
Project plan
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Our mission
Provide the public with crucial information not normally unearthed or delivered by conventional media. We cover stories and angles others cannot or will not, with intelligence, honesty, and a hunger to know. We believe that the public has the right to the truth, that the truth changes minds--and that when you change minds, you change everything.
Testimonials
Neha was terrific in every respect.
(No testimonial has been submitted by Neha)