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Logo Design & Visual Brand Identity

Help Open Field elevate their visual identity with a new or refreshed logo, or other design choices such as colors, font styles, and graphics that reflect their mission and vision.
Open Field
Pittsburgh, PA, USA
Open Field
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Open Field
Pittsburgh, PA, USA

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Cause
Youth development
Skills
Graphic design

Posted August 18th

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Logo Design & Visual Brand Identity

Project details

What we need
  • Consultation regarding the Organization's current branding and desired branding objectives
  • Visual branding guidelines / style guide that include specific colors, fonts, and other graphic design elements to use in print and digital communications materials
  • High-resolution logo delivered electronically (in formats for digital and print use)
What we have in place
  • We already have a solid organization logo, website, audience, and vision for this new brand. We just need the collateral to support it.
How this will help
This project will save us $2,034 , allowing us to empower hundreds of youth through soccer.

We've been using the power of sport to change lives in Cameroon, Africa for the last 6 years. As part of our strategic plan, we want to begin to offer travel abroad and immersion experiences to supporters. We need a logo for this initiative!

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo (if available), branding guidelines, and any existing marketing/communications materials
  • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages
1
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree upon a style concept and the detailed scope of deliverables (e.g., logo, custom graphics, updated style guide, new style guide, etc.)
2
Milestone 2: Logo Design
  • Professional drafts up to three different logo designs and shares with the Volunteer Manager for feedback
  • Volunteer Manager selects one of the design options and provides feedback
  • Professional iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
  • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
3
Milestone 3: Visual Branding Guidelines / Style Guide
  • Professional drafts the visual branding guidelines, which features the logo design and a specific set of colors, fonts, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About the org

Open Field
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Causes
Youth development Community & economic development International affairs
Posted by
Justin F
Justin F.

Founder and CEO

Our mission

Our mission is to improve the lives and futures of youth through sport.

What we do

Open Field works to promote education, gender equity, health, leadership and life skills through community sports by training local coaches and creating opportunities for youth to play the game they love. With support from FIFA Foundation, we operate educational youth soccer leagues for more than 1,000 youth in Cameroon, Africa and Pittsburgh, PA.

Testimonials

Read the Impact Story
Amazing to work with Edith!! She did a wonderful job taking our logo from concept all the way to final product, giving many options for consideration. Highly recommend!
Justin F.
Justin F.

Founder and CEO

Logo Design & Visual Brand Identity Project

Justin was an absolute pleasure to work with. He was friendly, very open to my ideas and suggestions and provided me with valuable feedback. The whole process was very enjoyable and I am happy to have contributed to this cause.
Edith W.
Edith W.

Visual Designer

The pixel