Public Relations Strategy

The Welcome Project
Somerville, MA, USA
Cause
Civil Rights

Posted September 26th

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Project Details

What We Need
  • A Public Relations (PR) strategy rooted in the Organization's public relations goals
  • Identification of the audiences Organization should be addressing and the media outlets they should target to reach stated audiences
  • A press list created based on Organization's target media outlets
  • Recommendations on the best tactics to build relationships with Organization's target media outlets
What We Have In Place
  • We currently have a brochure, a strategic plan, and a few other items, which should make it easy for you to get started. We also have a website, and social media presence, and the ability to provide any other information you need.
How This Will Help
This project will save us $6,343 , allowing us to It allows us to focus on the work more instead of what should I say to the press.

We've recently been getting a lot of media attention, however, we really have no goal. This would allow us to have a clear message.

Project Plan

P
Prep: Brainstorming and Project Planning
  • Volunteer Manager outlines any current PR activities and strategies
  • Volunteer Manager shares any existing PR materials
  • Professional connects with the Volunteer Manager for a brainstorming and overview session, to discuss goals and existing activities/materials
  • Professional and Volunteer Manager outline next steps and timeline for the project
1
Milestone 1: Identify Target Audiences and Media Outlets
  • Professional identifies target audiences and media outlets the Organization should be going after and shares the information with the Volunteer Manager
  • Volunteer Manager provides feedback on the target audiences and media outlets
  • Professional incorporates Volunteer Manager’s feedback and creates a finalized list of target audiences and media outlets
2
Milestone 2: Finalize PR Strategy Delivery
  • Professional creates a press list based on the media outlets identified
  • Professional delivers final strategy to the Organization and provides recommendations for implementation, based on staff capacity and budget
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About The Org

Our Mission

The Welcome Project builds the collective power of Somerville immigrants to participate in and shape community decisions. We do this through programs that strengthen the capacity of immigrant youth, adults and families to advocate for themselves and influence schools, government, and other institutions.

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