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Online Crowdfunding Campaign

Hawaii Marine Animal Response
Kailua, HI, USA
Hawaii Marine Animal Response
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Hawaii Marine Animal Response
Kailua, HI, USA

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Posted June 25th

Online Crowdfunding Campaign

Project details

What we need
  • A ready-to-launch online crowdfunding campaign using an available crowdfunding platform, such as Causes, CauseVox, Classy, CrowdRise, Fundly, or Rally
  • Advice on how to set and reach a crowdfunding goal, and how to promote the crowdfunding campaign
  • Training on how to manage and monitor the campaign
What we have in place
  • We currently have a staff member that has a good social media background, which should make it easy for you to get started. We also have between 7000 and 8000 Facebook page followers, and the ability to provide any other information you need.
How this will help
This project will save us $5,890 , allowing us to continue and to grow our core programs helping endangered, threatened and protected marine species in Hawaiian waters. Please learn more about us at h-mar.org.

We need additional funding to meet our budgetary needs. We need to diversify from government funding so a significant increase in funding from the public is needed

Project plan

P
Prep: Discuss Goals and Objectives
  • Volunteer Manager and Professional connect to discuss the Organization’s initiative and funding goal for the crowdfunding campaign
  • Professional provides advice on the timeframe and length for the campaign, based on the expected average donation amount and number of individual donations required to meet the fundraising goal (also note that some crowdfunding platforms may have timeline requirements)
  • Volunteer Manager provides Professional with any available information on the initiative, including any existing marketing materials and visual assets that may be used for the crowdfunding campaign
1
Milestone 1: Select an Online Crowdfunding Platform
  • Professional provides Volunteer Manager with at least two crowdfunding platform options, including details on: price (if any); type of campaign content required (e.g., video pitch, photos, etc.); donation rewards model or requirements; time frame requirements (if any), and whether the platform offers a “keep it all” or “all or nothing” model for the fundraising goal
  • Volunteer Manager selects one of the options provided
  • Volunteer Manage creates an account on the selected platform, and shares the credentials with the Professional
2
Milestone 2: Determine Fundraising Goal and Incentives
  • Professional and Volunteer Manager decide on a Specific, Measurable, Attainable, Relevant, and Timely (SMART) fundraising goal, and how (or if) donors will be rewarded or recognized (e.g., include donors names on your website or in your next annual report, invite donors to a specific event, or send donors a thank you card or a small gift)
  • Note: some crowdfunding platforms require that you meet your fundraising goal in order to receive any of the donations, so if this is how your selected platform works make sure your goal is within reach
3
Milestone 3: Prepare Crowdfunding Campaign
  • Professional drafts the crowdfunding pitch, call-to-action, and other marketing content, and sets up the campaign in the selected online platform
  • Volunteer Manager reviews the draft campaign, and provides feedback to the Professional, and any additional content or images or videos
  • Professional makes requested changes and finalizes the campaign so that it is ready to launch
4
Milestone 4: Campaign Promotion Plan
  • Professional provides recommendations on how to promote the crowdfunding campaign to the Organization’s community, donors, and advocates (e.g., via social media, email campaign, publicity campaign, etc.)
  • Tip! Post the Email Campaign Set Up project or the Marketing Strategy project to get pro bono support promoting your crowdfunding campaign!
5
Milestone 5: Campaign Launch
  • Professional shows Volunteer Manager how to launch and manage the online crowdfunding campaign
  • Volunteer Manager launches the campaign
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About the org

Hawaii Marine Animal Response
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Hawaii Marine A
Hawaii Marine A.

Hawaii Marine Animal Response

Our mission

To undertake substantial actions that result in the preservation, recovery and stewardship of Hawaii's endangered, threatened or protected marine species.

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