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Public Relations Strategy

MEECO Institute
Plainfield, NJ, USA
MEECO Institute
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MEECO Institute
Plainfield, NJ, USA

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Communications Public relations

Posted November 15th

Public Relations Strategy

Project details

What we need
  • A Public Relations (PR) strategy rooted in the Organization's public relations goals
  • Identification of the audiences Organization should be addressing and the media outlets they should target to reach stated audiences
  • A press list created based on Organization's target media outlets
  • Recommendations on the best tactics to build relationships with Organization's target media outlets
What we have in place
  • We currently have Strategy, mission and vision, which should make it easy for you to get started. We also have a website, and the ability to provide any other information you need.
How this will help
This project will save us $6,343 , allowing us to This project will save us over 10,000.

We need to spread the word about our Mission, Vision and Strategy to gain members in order to stay alive and continue our work.

Project plan

P
Prep: Brainstorming and Project Planning
  • Volunteer Manager outlines any current PR activities and strategies
  • Volunteer Manager shares any existing PR materials
  • Professional connects with the Volunteer Manager for a brainstorming and overview session, to discuss goals and existing activities/materials
  • Professional and Volunteer Manager outline next steps and timeline for the project
1
Milestone 1: Identify Target Audiences and Media Outlets
  • Professional identifies target audiences and media outlets the Organization should be going after and shares the information with the Volunteer Manager
  • Volunteer Manager provides feedback on the target audiences and media outlets
  • Professional incorporates Volunteer Manager’s feedback and creates a finalized list of target audiences and media outlets
2
Milestone 2: Finalize PR Strategy Delivery
  • Professional creates a press list based on the media outlets identified
  • Professional delivers final strategy to the Organization and provides recommendations for implementation, based on staff capacity and budget
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About the org

MEECO Institute
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Employment services
Posted by
CB B
CB B.

Marketing Specialist. Help get us on the map!

Our mission

Measuring (Excellence in) Executive Coaching, Employee Engagement, and Culture in Organizations

The MEECO Institute™ was formed in August 2016 as a 501C3 non-profit in the area of education. The MEECO Institute™ is on schedule to be an inclusive community of organizations connected across the globe around our shared interests and our deep dedication to using a futurist mindset to tackle the world’s biggest challenges related to the management of talent.

The design includes having a think tank, research, and information/ resource sharing for exploring leadership, organizational culture, and the employee experience for the future. Our goal is to partner with universities worldwide to conduct leading-edge research in the area of workforce coaching and the management of talent. The MEECO Institute offers an annual designation that distinguishes organizations that have achieved excellence through weaving executive coaching, employee enhancement, and corporate culture into the fabric of their state of being..." CB Bowman, CEO

Our fellowship is made up of organizations with a wide diversity of purpose, including industry, government, academia, and science.
Our community is built upon the strength of collective action to help generate actionable results around ideas to shape the future of employment science.

...Improving the bottom line should be a primary driver behind any talent management strategy, according to a report entitled Talent Pipeline Draining Growth: Connecting Human Capital to the Growth Agenda. In the report, 43% of the CEOs, CFOs and HR directors surveyed said their companies have missed financial goals in the previous 18 months because of inadequacies in talent management. Almost the same number indicated these shortcomings have hindered their ability to innovate...Your Company’s Market Value Depends on Good Talent Management By Michelle M. Smith July 28, 2016

Our mission is to harness the spirit of discovery, the power of imagination, and the energy of collective action to create a brighter future to focus—on measuring the use of executive coaching, employee engagement, and corporate culture in organizations "The bridge between today's needs and tomorrow's goals©."

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