Logo Design & Visual Brand Identity

Posted by
Jessie G.

Waterkeeper & Executive Director

Posted Date
Mar 13, 2019
Virtual volunteer opportunity
Logo Design & Visual Brand Identity
Impact statement
This project will save us $4,817 , allowing us to collect and process 250 E. coli samples to keep the public informed about safe water quality conditions before visiting local swimming holes.

Project Details

What We Need
  • Consultation regarding the Organization's current branding and desired branding objectives
  • Visual branding guidelines / style guide that include specific colors, fonts, and other graphic design elements to use in print and digital communications materials
  • High-resolution logo delivered electronically (in formats for digital and print use)
What We Have In Place
  • We currently have a design in mind with specific elements, shape, and fonts, which should make it easy for you to get started. We also have examples of desired design, rough description and sketch, branded outreach materials, and the ability to provide any other information you need.
How This Will Help

Logos are intimately tied to brand design and awareness. Nonprofit merchandising is a great way to increase brand awareness and fundraising. An attractive logo is important, though. I designed our current logo with a free font and clipart using PowerPoint. I've established brand colors and fonts used in social media graphics and print materials using Canva. But our logo is completely boring on its own. I need graphics to accompany.

Project Plan

Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo (if available), branding guidelines, and any existing marketing/communications materials
  • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree upon a style concept and the detailed scope of deliverables (e.g., logo, custom graphics, updated style guide, new style guide, etc.)
Milestone 2: Logo Design
  • Professional drafts up to three different logo designs and shares with the Volunteer Manager for feedback
  • Volunteer Manager selects one of the design options and provides feedback
  • Professional iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
  • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
Milestone 3: Visual Branding Guidelines / Style Guide
  • Professional drafts the visual branding guidelines, which features the logo design and a specific set of colors, fonts, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About The Org

Our Mission

Protecting the public health and natural resources of the White River watershed through advocacy, education, and research.

What We Do

White River Waterkeeper serves the watershed by organizing efforts, providing an accessible and knowledgeable respondent to environmental concerns, advocating for water quality, educating decision makers and the general public in water-related concerns, and conducting research to better characterize and assess the quality of our waterbodies. While most of White River Waterkeeper's primary objectives have statewide implications, such as supporting research and advocating for better water quality standards that are both scientifically defensible and protective of swimmable, drinkable and fishable uses, many objectives necessitate waterbody and regional approaches specific to localized threats.

Our project is sponsored by:

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