Social Media Plan

Help Senior Community Services-Delaware County * A social media plan to help it develop a presence in the digital sphere through social media sites like Facebook, Twitter, and others.
Senior Community Services-Delaware County
Folsom, PA, USA
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Senior Community Services-Delaware County
Folsom, PA, USA

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Posted October 17th

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Project details

What we need
  • A document outlining the most appropriate social media channels, strategies for usage, goals and key metrics to evaluate success
  • Expert consultation on messaging, scheduling and frequency
  • Tailored suggestions for style, tone, and types of content to best showcase the Organization
What we have in place
  • We currently have Facebook Twitter and LinkedIn accounts, which should make it easy for you to get started. We also have thought leaders on aging services, and the ability to provide any other information you need.
How this will help
This project will save us $6,632 , allowing us to deliver 700 meals to frail elderly people who have no other way to obtain food.

The success of our organization depends on attracting younger senior citizens to try senior centers. Without your help, we cannot build our social media presence and attract new participants. Your skills will empower us to communicate impact better.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager shares details of current online presence and general goals for the Social Media Plan with Professional
  • Volunteer Manager grants Professional access to existing social media accounts
1
Milestone 1: Analysis and Feedback
  • Professional conducts a thorough analysis of existing social media accounts
  • Professional suggests the best social media platforms to use, along with overall goals and associated key metrics
  • Professional suggests guidelines for page creation, content posting and commenting
  • Volunteer Manager provides feedback, which Professional incorporates
2
Milestone 2: Document Creation
  • Professional drafts a strategic document which includes overall goals, messaging guidelines and metrics overview
3
Milestone 3: Final Deliverables
  • Professional delivers final document with advice on how to implement plan over the next few months
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About the org

Senior Community Services-Delaware County
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Posted by
John F.

Director of Advancement

Our mission

To provide independent and meaningful living for older adults through direct services and programs in the home and community.

What we do

SCS' vision is to help older people live healthier, more active, and more independent lives, for longer than ever before. SCS' goal is to continually develop and improve upon a comprehensive, coordinated and accessible system of services responsive to the needs of the aging population throughout the county. These programs and services include:
* Four nationally accredited Senior Centers nurture the mind, body and soul of active older adults. Nearly 6,100 individuals made 82,730 visits to SCS Centers last year.
* Congregate Meals serves almost 28,000 noon-time southern-style dinners, deli sandwiches, and hot lunches at SCS' Centers.
* Senior Suppers Home Delivered Meal Program is the oldest and largest program that brings hot meals to the homes of frail, low-income elderly who lack access to proper nutrition. Last year, SCS served 130,452 meals from five kitchens.
* Center for Life Long Learning provides adult education that engages, energizes and entertains while fostering active aging.
* Aging at Home - A Community Network is a model initiative that provides 800 members in the Greater Lansdowne and Ridley with personalized transportation, home repair referral, and assistance with chores to allow an elder to enjoy independent living versus institutional care.
* Care Management connects low-income elderly to support services such as personal assistance, home modifications, and chore help. SCS served over 1,600 homebound older persons last year.
* Caregiver Support Program assists approximately 180 families each year who maintain their loved ones at home. SCS also hosts The Caregiver Academy, an annual series of educational seminars with speakers specifically geared towards helping individuals caring for a loved one.
* APPRISE Health Insurance Counseling and Hotline ensures older adults receive their health and prescription insurance benefits by providing education and advocacy.
* Hearing Discovery Center provides education, support groups and a loaner library of assistive devices for the hearing impaired.
* Cognitive Stimulation contains abundant content to trigger sensory responses and powerful reminiscence and discussions. There are 339 kits used for more than 1,000 person-to-kit program interactions annually in homes of older adults, and through adult day programs, assisted living and nursing homes.
* Volunteer Program recruits, trains and recognizes 431 indispensable individuals who dedicated an astonishing 53,118 philanthropic hours to SCS last year.

Testimonials

Excellent experience - Andrea was a great resource for us!
John F.
John F.

Director of Advancement

Social Media Plan Project

It was a great experience! The team there is very easy to work with!
Andrea L.
Andrea L.

Volunteer

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