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This project is in progress
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Matched with Beth K.
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See the Impact story
Google Ads Set Up
The Georgia Ballet
Google Ads Set Up
Project details
What we need
- Set up of Google Ads
- Training for staff on how to monitor performance and update Google Ads going forward
- Optional: Set up integration between Google Ads and Google Analytics
What we have in place
- We currently have a Google Ads account set up. We are just missing a verified conversion strategy.
How this will help
This project will save us $3,486 , allowing us to Maximize our marketing budget.
The Georgia Ballet has been working on developing a strategic marketing plan that will maximize our marketing budget. Some of our current goals are to implement stronger donor retention strategies and patron management. We have been collecting and organizing data on our current patrons to guide us in our marketing decisions. We need help strengthening our digital marketing presence and connecting our pages to google ads so that we can track where our patrons are coming from and how they are interacting with our site.
Project plan
Posted by
Alexa D.
School Director
Our mission
Our mission is to inspire the public through professional ballet performance and to influence students through the positive impact of dance training and community outreach.
The Georgia Ballet strives to preserve the art of classical ballet by introducing new audiences to professional performance and providing exceptional training for our students. Through our programs, we strive to produce confident, self disciplined individuals with creative problem solving skills that translate to whatever career they pursue. It is important to us to make dance accessible to people of all ages, abilities and economic statuses.
What we do
The Georgia Ballet is comprised of 3 unique programs; the Professional Company, The School of The Georgia Ballet, and "Arts in Education" outreach programs.
The professional company is made up of a diverse group of dancers who have performed across the U.S. and the world. The goal of our professional company is to fill the artistic voids in communities throughout Georgia by enlightening students' spirits, and introducing them to the art of ballet. Each year, our company performs numerous productions for the community and for thousands of area school children.
The School of The Georgia Ballet is one of Georgia's most prestigious ballet institutions. Led by School Director, Ashleyanne Hensley, students ages 3 and up receive dance education from experienced ballet professionals from around the world. The school is made up of a diverse group of students, mostly in grades K through 12. The School of The Georgia Ballet offers a variety of courses including Ballet, Jazz, Tap, Hip Hop, Modern, Partnering, Pilates, Barre Fusion and Pointe.
Our "Arts in Education" community outreach programs play a vital role in enriching the lives in our community. These programs cultivate a love for the arts, while encouraging creative thinking, problem solving, athleticism, and healthy life styles. Momentum is a program that provides free classes for students in Title 1 schools. DanceAbility is a class for children with mental and physical disabilities.
