Elevator Pitch Creation
Project details
What we need
- A script for a 1-2 minute verbal pitch that communicates the mission and vision of the Organization, the work the Organization does, and why people should care
- Advice on pitch delivery and effective communication
Additional details
A template for board members to use to ask friends to support SCS via email and social media.
What we have in place
- We currently have a draft, plus data on what board members like most, which should make it easy for you to get started. We also have time and motivation, and the ability to provide any other information you need.
How this will help
This project will save us $2,397 , allowing us to deliver 400 meals to frail elderly people who have no other way to obtain food.
During my first three months on staff at SCS, I did a brief exercise at a board meeting to give members a chance to share their opinions on the programs and services they are most excited by, have the greatest impact on our community, or reflect best on our mission and vision. We used sticky dots and voted! I took the top ideas and tried to put them in an elevator pitch but it's not muscular enough or motivating enough. It needs some work.
Project plan
Our mission
To provide independent and meaningful living for older adults through direct services and programs in the home and community.
What we do
SCS' vision is to help older people live healthier, more active, and more independent lives, for longer than ever before. SCS' goal is to continually develop and improve upon a comprehensive, coordinated and accessible system of services responsive to the needs of the aging population throughout the county. These programs and services include:
* Four nationally accredited Senior Centers nurture the mind, body and soul of active older adults. Nearly 6,100 individuals made 82,730 visits to SCS Centers last year.
* Congregate Meals serves almost 28,000 noon-time southern-style dinners, deli sandwiches, and hot lunches at SCS' Centers.
* Senior Suppers Home Delivered Meal Program is the oldest and largest program that brings hot meals to the homes of frail, low-income elderly who lack access to proper nutrition. Last year, SCS served 130,452 meals from five kitchens.
* Center for Life Long Learning provides adult education that engages, energizes and entertains while fostering active aging.
* Aging at Home - A Community Network is a model initiative that provides 800 members in the Greater Lansdowne and Ridley with personalized transportation, home repair referral, and assistance with chores to allow an elder to enjoy independent living versus institutional care.
* Care Management connects low-income elderly to support services such as personal assistance, home modifications, and chore help. SCS served over 1,600 homebound older persons last year.
* Caregiver Support Program assists approximately 180 families each year who maintain their loved ones at home. SCS also hosts The Caregiver Academy, an annual series of educational seminars with speakers specifically geared towards helping individuals caring for a loved one.
* APPRISE Health Insurance Counseling and Hotline ensures older adults receive their health and prescription insurance benefits by providing education and advocacy.
* Hearing Discovery Center provides education, support groups and a loaner library of assistive devices for the hearing impaired.
* Cognitive Stimulation contains abundant content to trigger sensory responses and powerful reminiscence and discussions. There are 339 kits used for more than 1,000 person-to-kit program interactions annually in homes of older adults, and through adult day programs, assisted living and nursing homes.
* Volunteer Program recruits, trains and recognizes 431 indispensable individuals who dedicated an astonishing 53,118 philanthropic hours to SCS last year.
Testimonials
Janet was a wonderful volunteer to work with - offering not only writing that met and exceeded our goals, but also a very strong sense of marketing, strategy and tactics for taking advantage of the work product with our Board of Directors. I really enjoyed speaking with her and her thinking and feedback helped me to crystallize my thinking about the nature and use of the elevator pitch.
(No testimonial has been submitted by Janet)