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Email Fundraising Campaign

CET-ICP
San Jose, CA, USA
CET-ICP
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CET-ICP
San Jose, CA, USA

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Cause
Justice & legal services
Skills
Digital marketing Writing

Posted October 17th

Email Fundraising Campaign

Project details

What we need
  • Written copy for an email fundraising series (up to four emails), or significant edits to an existing campaign
  • Directions on how to send the campaign in an established email marketing service, such as: Mailchimp, Campaign Monitor, Constant Contact, etc.
  • Training on how to successfully update, send, and monitor the campaign
What we have in place
  • We currently have micro-documentaries of clients, brochures and presentations, which should make it easy for you to get started. We also have the potential to rework our website, and the ability to provide any other information you need.
How this will help
This project will save us $5,140 , allowing us to redirect our funds towards those clients that need it most. It allows us to be able to waive fees for those clients that just can't afford legal services.

We are an immigration and citizenship program. We offer family immigration services to low-income individuals. We have never done a fundraising campaign before. This project will absolutely help us to gain new donors and help us build relationships with people that we hope will support the work we do for the community.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager shares key information, including the goal of the campaign, target audience, and any existing/past email campaigns for reference
  • Volunteer Manager distributes all relevant materials such as logo, images, organizational history, brand messaging, and visual brand identity
1
Milestone 1: Analysis and Brainstorming
  • Professional provides initial suggestions and outline, including types of messaging, call to actions, standard email cadences for a fundraising campaign, and recommends an email provider, if necessary (e.g., Mailchimp, Campaign Monitor)
  • Volunteer Manager provides feedback and shares content for the campaign such as existing messaging, story angles, photos, hyperlinks, and/or articles
  • Professional and Volunteer Manager align on the number of emails and the type of asks that will be made to the donors
2
Milestone 2: Creating the Campaign Copy
  • Professional shares drafted copy for the email series
  • Volunteer Manager provides feedback (up to two rounds), which is incorporated
3
Milestone 3: Setting up the Campaign
  • Professional guides the Volunteer Manager on how to set up and send the campaign in their desired email marketing software
4
Milestone 4: Monitoring and Best Practices
  • Professional trains Volunteer Manager on how to monitor the success of the campaign
  • Professional provides best practices on how to implement similar campaigns going forward
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About the org

CET-ICP
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Causes
Justice & legal services Education
Posted by
EB
Evelyn B.

Immigration Outreach Specialist

Our mission

Based on CET's philosophy of self-determination, the Immigration and Citizenship Program's (ICP) mission is to provide high quality immigration and citizenship services and promote and strengthen civic involvement among the immigrant population. ICP offers support services, application assistance, legal consultations and representation, primarily in Santa Clara County. Our staff is accredited by the Department of Justice (DOJ) and our volunteers are dedicated to serving their community.

What we do

We strive to assist and inspire immigrants. Our agency educates and empowers our clients to navigate the legal immigration and naturalization process, as well as promotes understanding, trust, respect, and dignity by encouraging the welcoming community to volunteer and be part of immigrants’ successful integration. CET-ICP offers high quality, free and low-cost services provided by DOJ accredited representatives and staff attorneys. We look to engage newly naturalized citizens to embrace civic involvement, work together, learn about each other’s cultures and step up as leaders for social change.

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