Back to all projects

Membership Strategy

Help Tenafly Nature Center develop a strategy to bring in new members, or improve their current membership program, to increase engagement and support their fundraising and community-building goals.
Tenafly Nature Center
Tenafly, NJ, USA
Tenafly Nature Center
Unfollow
Log in to follow
Tenafly Nature Center
Tenafly, NJ, USA

0

Live Projects

8

Matched Projects
0 Followers
Cause
Environment
Skills
Business development Entrepreneurship Strategy consulting

Posted January 8th

Share this project:
Membership Strategy

Project details

What we need
  • A Membership Strategy document of 2-4 pages, including analysis of the Organization’s current membership program, step-by-step guide to a new or improved program, growth goals and creative outreach strategies
What we have in place
  • We currently have a well developed integrated website, which should make it easy for you to get started. We also have back-end for membership (Wild Apricot), and the ability to provide any other information you need.
How this will help
This project will save us $5,848 , allowing us to fulfill the needs of our community and engage more people in environmental education, conservation and recreation.

We are a nonprofit association so members are the lifeblood of our organization.

Project plan

P
Prep: Distribution of Prep Materials
  • Professional connects with Volunteer Manager to discuss current membership program (if applicable), development goals, potential budget for building a membership program, and growth goals
1
Milestone 1: Information Gathering
  • Professional and Volunteer Manager develop and execute an in-depth SWOT (strengths, weaknesses, opportunities and threats) around an existing or potential membership program
  • Professional surveys existing and potential members through focus groups and/or one-on-one interviews to obtain qualitative data
  • Professional conducts independent market analysis to research the target market, competition, and peer organizations' membership development strategies
2
Milestone 2: Drafting Document
  • Professional creates a strategy document that includes proposed member cultivation and engagement recommendations, communications and outreach strategies, and related ongoing programs
  • Volunteer Manager reviews and provides feedback which the Professional incorporates
3
Milestone 3: Presentation of Final Deliverable
  • Professional delivers the final document
  • Volunteer Manager and Professional conduct a wrap-up meeting and discuss next steps for implementation of this strategy
Show more

About the org

Tenafly Nature Center
Unfollow
Causes
Environment Education
Posted by
Debora D
Debora D.

Executive Director

Our mission

The stewardship of nearly 400 wooded acres for the purposes of conservation, education and recreation.

Testimonials

Read the Impact Story
Thomas was great to work with and a consummate professional.
Debora D.
Debora D.

Executive Director

Membership Strategy Project

(No testimonial has been submitted by Thomas)
The pixel