This project was completed on Apr 29, 2019
Matched with Thomas O
Matched with
Thomas O.

Membership Strategy

Posted by
Peter P.

Volunteer Manager

Posted Date
Jan 8, 2019
Virtual volunteer opportunity
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Impact statement
This project will save us $8,908 , allowing us to fulfill the needs of our community and engage more people in environmental education, conservation and recreation.

Project Details

What We Need
  • A Membership Strategy document of up to 10 pages, including analysis of the Organization’s current membership program, step-by-step guide to a new and improved program, growth goals and creative outreach strategies
What We Have In Place
  • We currently have a well developed integrated website, which should make it easy for you to get started. We also have back-end for membership (Wild Apricot), and the ability to provide any other information you need.
How This Will Help

We are a nonprofit association so members are the lifeblood of our organization.

Project Plan

Prep: Distribution of Prep Materials
  • Professional connects with Volunteer Manager to discuss current membership program, development goals, budget, and growth goals
Milestone 1: Information Gathering
  • Professional and Volunteer Manager develop and execute an in-depth SWOT (strengths, weaknesses, opportunities and threats)
  • Professional surveys existing and potential members through focus groups and/or one-on-one interviews to obtain external data
  • Professional conducts independent market analysis to research the target market, competition, and peer organizations' membership development strategies
Milestone 2: Drafting Document
  • Professional creates a strategy document that includes membership development and engagement recommendations, communications and outreach strategies, events, activities, ongoing services, and programs
  • Volunteer Manager reviews and provides feedback which the Professional incorporates
Milestone 3: Presentation of Final Deliverable
  • Professional delivers the final document
  • Volunteer Manager and Professional conduct a wrap-up meeting and discuss next steps for implementation of this strategy
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About The Org

Our Mission

The stewardship of nearly 400 wooded acres for the purposes of conservation, education and recreation.


Thomas was great to work with and a consummate professional.
Peter P.

Volunteer Manager

Membership Strategy Project

(No testimonial has been submitted by Thomas)

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