Google Ads Set Up

Help Visual Arts Center of New Jersey make the most of a Google Ad Grant by setting up Google Ads to drive traffic to their website.
Visual Arts Center of New Jersey
Summit, NJ, USA
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Visual Arts Center of New Jersey
Summit, NJ, USA

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Posted October 26th

Project details

What we need
  • Set up of Google Ads
  • Training for staff on how to monitor performance and update Google Ads going forward
  • Optional: Set up integration between Google Ads and Google Analytics
Additional details

We have been using Google AdWords with fair success for almost over a year, but since we've been doing it all on our own, we feel we might not have things as optimized as they could be, or we might not be taking advantage of some of what Google AdWords has to offer.

What we have in place
  • We currently have a Google AdWord site with our ad history, which should make it easy for you to get started. We also have a dedicated staff person for this project, and the ability to provide any other information you need.
How this will help
This project will save us $3,486 , allowing us to put that money towards art programs that reach students who might not otherwise have access to art classes or who may never have visited a museum before.

The success of our organization depends on being able to tell folks about our studio school classes. Without your help, we cannot optimize how we are using Google AdWords. Your skills will empower us to make sure we are spending our marketing dollars wisely.

Project plan

P
Prep: Discuss Ads Goals & Strategy
  • Professional and Volunteer Manager discuss goals and target audiences for search engine marketing efforts
  • Volunteer Manager shares Ads credentials with Professional, as well as past marketing materials and style guide to use for ad content creation
1
Milestone 1: Organize Account & Choose Landing Pages
  • Professional establishes Google Ads campaigns based on target audiences (e.g., donors vs. beneficiaries) and Ad groups within each campaign
  • Volunteer Manager and Professional choose landing pages for each ad group
  • Professional trains Volunteer Manager on how to establish/modify campaigns and ad groups going forward
2
Milestone 2: Establish Keywords
  • Volunteer Manager and Professional use Keyword Planner to pick keywords for each ad group
  • Professional trains Volunteer Manager on how to monitor performance and update keywords & keyword match types
3
Milestone 3: Write Ads
  • Professional writes copy for Ads (one for each Ad group, if applicable)
  • Volunteer Manager provides feedback on Ad copy, which Professional incorporates
4
Milestone 4: Reporting
  • Professional trains Volunteer Manager on how to monitor Ads portal for ongoing reporting
  • (Optional) If Organization already has Google Analytics tracking codes on website, Professional integrates Google Ads with Google Analytics to help Volunteer Manager understand the behavior of users who click on their ads
  • (Optional) Professional trains Volunteer Manager on how to monitor website activity from Google Ads on Google Analytics
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About the org

Visual Arts Center of New Jersey
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Posted by
Melanie C.

Executive Director

Our mission

Vision

To create an inclusive and welcoming community where lives are transformed and enriched through the shared experience of art.

Mission

The Visual Arts Center of New Jersey nurtures the capacity for personal expression, expands the creative experience, and fosters stronger communities by empowering people to see, make, and learn about art. Through exhibition, studio school, and community programs, the Art Center engenders connection, curiosity, and creative risk-taking among its constituents.

What we do

At the Visual Arts Center of New Jersey, we believe in the power of art to inspire, amaze, and enrich. We are dedicated exclusively to viewing, making, and learning about contemporary art.

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