Email Fundraising Campaign

MAN 2 MAN - URBAN YOUTH ADVOCATE, INC
Oakland, CA, USA
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MAN 2 MAN - URBAN YOUTH ADVOCATE, INC
Oakland, CA, USA

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Posted January 18th

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Project details

What we need
  • Written copy for an email fundraising series (up to four emails), or significant edits to an existing campaign
  • Directions on how to send the campaign in an established email marketing service, such as: Mailchimp, Campaign Monitor, Constant Contact, etc.
  • Training on how to successfully update, send, and monitor the campaign
Additional details

Man 2 Man - Urban Youth Advocate is a collection of recovery, intervention and educational programs for men that are delivered by men. Man 2 Man - UYA mentors young adult men of all ethnicities between the ages of 10 and 24. The program provides life skills that will help and enhance personal development. This email campaign is our first official campaign. It is our intention to get this campaign ready in time to participate in Giving Tuesday 2018.

What we have in place
  • We currently have our mission, vision and campaign copy ready, which should make it easy for you to get started. We also have a process to collect donations, a company website, and the ability to provide any other information you need.
How this will help
This project will save us $5,140 , allowing us to establish a donor base and increase the awareness of our organization's mission of providing a collection of recovery, intervention and educational programs for young men that enhance their lives.

The success of our organization depends on developing a strong donor base and increasing awareness. Without your help, we cannot launch our first fund campaign in time for Giving Tuesday. Your skills will empower us to identify individuals willing to support our mission.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager shares key information, including the goal of the campaign, target audience, and any existing/past email campaigns for reference
  • Volunteer Manager distributes all relevant materials such as logo, images, organizational history, brand messaging, and visual brand identity
1
Milestone 1: Analysis and Brainstorming
  • Professional provides initial suggestions and outline, including types of messaging, call to actions, standard email cadences for a fundraising campaign, and recommends an email provider, if necessary (e.g., Mailchimp, Campaign Monitor)
  • Volunteer Manager provides feedback and shares content for the campaign such as existing messaging, story angles, photos, hyperlinks, and/or articles
  • Professional and Volunteer Manager align on the number of emails and the type of asks that will be made to the donors
2
Milestone 2: Creating the Campaign Copy
  • Professional shares drafted copy for the email series
  • Volunteer Manager provides feedback (up to two rounds), which is incorporated
3
Milestone 3: Setting up the Campaign
  • Professional guides the Volunteer Manager on how to set up and send the campaign in their desired email marketing software
4
Milestone 4: Monitoring and Best Practices
  • Professional trains Volunteer Manager on how to monitor the success of the campaign
  • Professional provides best practices on how to implement similar campaigns going forward
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About the org

MAN 2 MAN - URBAN YOUTH ADVOCATE, INC
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Posted by
jonnique c.

Secretary /Board Member/Event Planning PM

Our mission

Like most large cities, Oakland is facing a crisis of epic proportions. The young males of the community have been neglected as society's castoffs. At a vastly disproportionate rate, they are unemployed/under-employed, living below the poverty level, uneducated, incarcerated and often prisoners within their own neighborhoods, which can resemble warzones. They are overwhelmingly the product of single-mother homes, with little to no guidance and a remarked lack of adult male role models to provide good examples and much needed firm, but caring, discipline. These young men are in desperate need of social and spiritual intervention. There is a void in their lives. If left unattended, it WILL be filled by the streets. Man 2 Man Ministry was created to rescue them from this downward spiral and help fill the void in their lives with positive experiences and hope.

What we do

Man 2 Man - Urban Youth Advocate is a collection of recovery, intervention and educational programs for men that are delivered by men. Man 2 Man - UYA mentors young adult men of all ethnicities between the ages of 10 and 24. The program provides life skills that will help and enhance personal development.

Testimonials

Vikek was professional and always ready to assist us. We appreciate his patience and willingness to work with the extreme time difference. Thank you for your help
jonnique c.
jonnique c.

Secretary /Board Member/Event Planning PM

Email Fundraising Campaign Project

(No testimonial has been submitted by Vivek)
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