Social Media Set Up

Help University of Kentucky develop an online presence by creating a social media account on the right platform for their needs and teach them how to manage their accounts.
University of Kentucky
Lexington, KY, USA
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University of Kentucky
Lexington, KY, USA

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Posted October 31st

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Project details

What we need
  • Setup of professional social media profile(s) consistent with the Organization’s brand messaging in platforms like Facebook, Twitter, Linkedin, Instagram, etc.
  • Training for the Organization’s staff on how to manage social media account(s)
What we have in place
  • We currently have a bare-bones Linked-in Page to work from, which should make it easy for you to get started. We also have key messages, and the ability to provide any other information you need.
How this will help
This project will save us $2,397 , allowing us to Invest resources in cancer patient navigation in underserved communities in Kentucky.

We are Kentucky's comprehensive cancer control coalition providing support primarily to organizational members. We know that we need to "enter" the world of social media; however, we are struggling with what platform we should use, how much time we would need to invest (limited staff time for maintenance) and how we can best serve our members and increase coordination and collaboration on our state's Cancer Action Plan.

Project plan

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Prep: Information Gathering & Goal Setting
  • Professional and Volunteer Manager connect to discuss the Organization's goals, target audience, and preferred social media channels (if any)
  • Volunteer Manager shares existing website, marketing messages for branding purposes, branding materials, logo and/or key images
  • Professional and Volunteer Manager agree on the best social media platform(s) to use
1
Milestone 1: Social Media Account Setup
  • Professional establishes social media accounts, completes “About Us” pages, and uploads logo and/or key images
  • Professional links the Organization’s website to the social media accounts (if applicable)
  • Volunteer Manager provides feedback, which Professional incorporates
2
Milestone 2: Social Media Training & Handover
  • Professional trains Volunteer Manager how to manage social media accounts and answers any questions
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About the org

University of Kentucky
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Our mission

The Kentucky LEADS Collaborative is dedicated to reducing the burden of lung cancer in Kentucky and beyond through development, evaluation, and dissemination of novel, community-based interventions to promote provider education, survivorship care, and prevention and early detection regarding lung cancer.

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