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Communications Strategy

Help Tax-Aid design a communications strategy tailored to the Organization’s goals and key audiences, and an implementation plan that works with their available budget and staff capacity.
Tax-Aid
San Francisco, CA, USA
Tax-Aid
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Tax-Aid
San Francisco, CA, USA

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Cause
Human services
Skills
Communications Writing

Posted October 31st

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Communications Strategy

Project details

What we need
  • A review of Organization's communications goals and target audiences
  • Identification of appropriate timeline and implementation approach based on goals and audience
  • Messaging guidelines (with examples) based on audience and delivery methods
  • Outline of necessary steps for implementation
Additional details

Tax season is upon us and we want to make sure people know about Tax-Aid's free tax service. Help us to identify the best strategies to test out this year.

What we have in place
  • We currently have a new website, client brochures and flyers, which should make it easy for you to get started. We also have time to work with you, and the ability to provide any other information you need.
How this will help
This project will save us $5,422 , allowing us to help more people with our free tax services.

The success of our organization depends on volunteers like you! Without your help, we cannot make sure people know about our free service. Your skills will empower us to reach new audiences.

Project plan

P
Prep: Project Goals, Timeline, and Process Established and Initial Information Distributed
  • Volunteer Manager outlines any current communications activities and strategies
  • Volunteer Manager shares any existing communications materials
  • Volunteer Manager shares the perceived strengths and weakness of existing communications plan and materials
  • Professional connects with the Volunteer Manager for a brainstorming/overview session, to discuss goals, target audiences, and existing activities/materials
  • Professional and Volunteer Manager outline next steps and timeline for the project
1
Milestone 1: Professional Creates First Draft of the Communications Strategy and Volunteer Manager Provides Feedback
  • Professional creates a first draft of the Communications Strategy and shares it with the Volunteer Manager
  • Volunteer Manager reviews draft of the Communications Strategy, and provides feedback to the Professional
2
Milestone 2: Finalized Communications Strategy Delivered to the Organization
  • Professional incorporates Volunteer Manager’s feedback and creates a final draft of the Communications Strategy
  • Professional delivers final strategy to the Organization and provides recommendations for the Organization on implementation, based on staff capacity and budget
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About the org

Tax-Aid
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Causes
Human services Community & economic development
Posted by
Jill S
Jill S.

Executive Director

Our mission

Through skilled volunteers, Tax-Aid provides year-round free tax services to strengthen our San Francisco Bay Area community.

Testimonials

Read the Impact Story
Tanya provided some actionable strategies for us to implement. As an added bonus she also conducted extensive research.
Jill S.
Jill S.

Executive Director

Communications Strategy Project

It was a pleasure to work with Jill and support Tax-Aid! Tax-Aid is an invaluable (and very interesting!) organization that provides an overlooked service for low-income families. During the project, Jill was very clear in describing her goals, quickly responded to my questions and provided helpful feedback. I would highly recommend working with her/Tax-Aid!
Tanya B.
Tanya B.

Strategic Communications Consultant

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