Market Analysis

Help The Time In Children's Arts Initiative gain a thorough understanding of the community and beneficiaries they serve, and how similar organizations and programs are working.
The Time In Children's Arts Initiative
Brooklyn, NY, USA
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The Time In Children's Arts Initiative
Brooklyn, NY, USA

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Posted November 7th

Project details

What we need
  • A written analysis of the Organization's position in the community it serves and its ability to address identified needs/problems for its beneficiaries
  • A summary of the Organization's strengths and weaknesses, related to its program goals as needed
  • A summary of competitors or potential collaborators
  • An appendix of all data gathered to perform analysis, including sources
Additional details

As an organization, we are incredibly small internally with outsized impact. As such, we really need to be asking for more grants and building more connections with foundations and branches of corporate social responsibility, and need outside support to supplement our internal capacity. We need support to figure out 1. who we should be reaching out to, ie. who funds aligned organizations and 2. how we compare to aligned organizations, and where we can distinguish ourselves.

What we have in place
  • We currently have a small list of foundations we're interested in, which should make it easy for you to get started. We also have a database of contacts and lists of partners, and the ability to provide any other information you need.
How this will help
This project will save us $10,948 , allowing us to focus on operations and grantwriting so that we can build fundraising capacity and stabilize our organization's funding.

This will help us grow in multiple ways - for one, by helping us to identify foundations and partners that we can be working with, we will be able to spend more time actually applying for these grants and help stabilize our funding. Right now, between operations, research and development work, we are too stretched and seeing decreased efficiency. A better understanding of the market and its expectations will help us develop the language that keeps this radical program from being confused with other organizations.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager delivers all available data on customer/beneficiary base
1
Milestone 1: Market Size & Growth
  • Professional works with Volunteer Manager to identify the target customer/beneficiary
  • Professional outlines total addressable market based on current “sales” and 3rd party sources to gather potential market numbers
  • Based on current trends, Professional forecasts market growth rate
2
Milestone 2: Market Segmentation
  • Professional segments target addressable market based on most relevant factors, i.e. geographic, psychographic, behavioristic, etc.
3
Milestone 3: Competitive Analysis
  • Professional identifies all potential competitors
  • Professional outlines strengths and weaknesses of all competitors as compared to Organization
4
Milestone 4: Presentation of Findings
  • Professional delivers document outlining all findings
  • Q&A session
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About the org

The Time In Children's Arts Initiative
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Our mission

The Time In Children's Arts Initiative will transform the lives and learning of chronically disadvantaged public school children, ensuring that equality, opportunity and access - to the arts and through the arts - become staples of public education.

What we do

The Time In Children's Arts Initiative has worked, since 2006, to transform the lives and learning of New York City's youngest and most at-risk public school children. An awardee of the renowned Maxine Greene Foundation for its groundbreaking work in arts-education, supported by the New York Community Trust and The Catalog for Giving, Time In's tripartite aesthetic, intellectual and social-emotional programming - provides a powerful antidote to the debilitating inequities that children living in high-risk, chronically impoverished communities struggle with daily. An ongoing part of the normal school day for hundreds of New York's most disadvantaged public elementary school children TimeIn recreates the Best of NY, HiArt! program, which for 20 years has served the children of some of the world's most privileged families -- from David Bowie and Hugh Jackman to Rupert Murdoch and Mort Zuckerman - as well as in residencies at The Hollingworth Center for Gifted Education (Teacher's College), and the Speyer Legacy School for exceptionally gifted children.

Beginning with 30 kindergarteners from Harlem's failing Family Academy in 2006, TimeIn was founded on the belief that life-long learners and leaders emerge not from punitive time outs, but from effective participation in the real world. Every child, regardless of socio-economic background is entitled to a thoughtfully crafted, arts-enriched education in which each individual child's talents and needs are recognized, and the support for greater creativity, intelligence, self-esteem and a brighter, better future is more than just a promise.

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