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E-Newsletter

Help FriendshipWorks * Building a toolkit to implement a recurring e-newsletter * A strategy on how to create and distribute its e-newsletter
FriendshipWorks
Boston, MA, USA
FriendshipWorks
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FriendshipWorks
Boston, MA, USA

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Cause
Human services
Skills
Communications Digital marketing

Posted November 13th

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E-Newsletter

Project details

What we need
  • Creation of an E-Newsletter from scratch, or an overhaul of an existing one
  • Training on how to input content into a template
What we have in place
  • We currently have a pre-existing e-newsletter that was created using Dream Weaver and Vertical Response. We also have the ability to provide any other information you need, such as content ideas. While we do have a current e-newsletter we are looking to completely revamp it or create a new one depending on what is easiest for you.
How this will help
This project will save us $2,397 , allowing us to provide an appealing and engaging enewsletter for volunteers to donute, see upcoming events, and their volunteer stories.

The success of our organization depends on recruiting volunteers and maintaining their loyalty to us. Without your help, we cannot send out a fun e-newsletter updating them on the organization's progress and upcoming events. Your skills will empower us to create an e-newsletter that is more exciting and engaging.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager distributes key information to Professional, including purpose of the E-Newsletter, target audience, and existing E-Newsletter distribution practices (if applicable)
  • Volunteer Manager distributes all relevant materials such as logo, images, organizational history, brand messaging, and visual brand identity
1
Milestone 1: Analysis and Recommendations
  • Professional provides initial suggestions, including a suggested e-newsletter format and web-host (e.g., Mailchimp, Campaign Monitor)
  • Volunteer Manager provides feedback and shares content for the newsletter including photos, hyperlinks, and/or articles
  • Professional and Volunteer Manager discuss timeline for creation and align expectations
2
Milestone 2: Draft E-Newsletter
  • Professional delivers first draft
  • Volunteer Manager provides feedback, which is incorporated
3
Milestone 3: Wrap-up and Learning
  • Professional delivers final draft
  • Professional trains selected staff member on how to use the template for future newsletters
  • Professional and Volunteer Manager determine frequency of newsletters based on existing best practices, bandwidth and ability to source new content
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About the org

FriendshipWorks
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Cause
Human services
Posted by
DM
Danielle M.

Volunteer manager

Our mission

Ending Elder Isolation, Creating Connections

FriendshipWorks' mission is to reduce social isolation, enhance quality of life, and preserve the dignity of older adults in Greater Boston. We accomplish this by recruiting and training volunteers of all ages, faiths, and backgrounds who provide friendship, advocacy, education, assistance, and emotional support.

Testimonials

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(No testimonial has been submitted by Danielle)
(No testimonial has been submitted by Rebecca)
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