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E-Newsletter

Help TUGG * Building a toolkit to implement a recurring e-newsletter * A strategy on how to create and distribute its e-newsletter
TUGG
Cambridge, MA, USA
TUGG
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TUGG
Cambridge, MA, USA

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Cause
Philanthropy & capacity building
Skills
Communications Digital marketing

Posted November 13th

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E-Newsletter

Project details

What we need
  • Creation of an E-Newsletter from scratch, or an overhaul of an existing one
  • Training on how to input content into a template
Additional details

TUGG currently has a nonprofit portfolio of 36 nonprofits and over 100 corporate supporters. I want to build a templated newsletter (in Constant Contact) that would cover the following:
- TUGG updates
- portfolio nonprofit updates
- volunteer opportunities
- sponsor spotlight

What we have in place
  • We currently have a constant contact account and established look/feel., which should make it easy for you to get started. We also have a responsive Executive Director, and the ability to provide any other information you need.
How this will help
This project will save us $2,397 , allowing us to focus on execution of a strategy, and not the building of a template.

TUGG aims to be the ultimate conduit between the tech community and its nonprofits. By creating this, we can better serve both our nonprofits and the donors that support us/them. An ideal world would have TUGG connect our nonprofits directly with corporate partners. This newsletter can better connect the two.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager distributes key information to Professional, including purpose of the E-Newsletter, target audience, and existing E-Newsletter distribution practices (if applicable)
  • Volunteer Manager distributes all relevant materials such as logo, images, organizational history, brand messaging, and visual brand identity
1
Milestone 1: Analysis and Recommendations
  • Professional provides initial suggestions, including a suggested e-newsletter format and web-host (e.g., Mailchimp, Campaign Monitor)
  • Volunteer Manager provides feedback and shares content for the newsletter including photos, hyperlinks, and/or articles
  • Professional and Volunteer Manager discuss timeline for creation and align expectations
2
Milestone 2: Draft E-Newsletter
  • Professional delivers first draft
  • Volunteer Manager provides feedback, which is incorporated
3
Milestone 3: Wrap-up and Learning
  • Professional delivers final draft
  • Professional trains selected staff member on how to use the template for future newsletters
  • Professional and Volunteer Manager determine frequency of newsletters based on existing best practices, bandwidth and ability to source new content
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About the org

TUGG
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Causes
Philanthropy & capacity building Youth development
Posted by
Michael C
Michael C.

Executive Director

Our mission

TUGG, which stands for Technology Underwriting Greater Good, is a 501(c)(3) nonprofit in Cambridge whose mission is to identify and fund early-stage, high impact nonprofits; once in the TUGG portfolio, we then connect these nonprofits directly with Boston tech companies. Ultimately, we want to create value for our two biggest stakeholders: our nonprofits and our volunteer network comprised of tech employees. We are the tech workers investing in Boston's future.

Testimonials

Read the Impact Story
Jessica was awesome. Fast, easy to work with, and provided multiple options. 10/10 would work with again
Michael C.
Michael C.

Executive Director

E-Newsletter Project

(No testimonial has been submitted by Jessica)
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