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Communications Strategy

Help Oakland Peace Center design a communications strategy tailored to the Organization’s goals and key audiences, and an implementation plan that works with their available budget and staff capacity.
Oakland Peace Center
Oakland, CA, USA
Oakland Peace Center
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Oakland Peace Center
Oakland, CA, USA

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Cause
Violence prevention
Skills
Communications Writing

Posted November 19th

Communications Strategy

Project details

What we need
  • A review of Organization's communications goals and target audiences
  • Identification of appropriate timeline and implementation approach based on goals and audience
  • Messaging guidelines (with examples) based on audience and delivery methods
  • Outline of necessary steps for implementation
Additional details

We are looking to communications strategy that accomplishes the following:
Amplify our work in Oakland (people don't know we're here)
Amplify the work of our partners
Increase communication between and among our partners

We need a manageable communications plan that
Results in a realistic concise communications plan that is easy to follow by our all part-time staff
Promotes the work and activity of our organization
Promotes and amplifies the work of our partner organizations
Creates a greater awareness of the OPC in Oakland
Asserts key OPC staff as thought leaders on important

What we have in place
  • We currently have some guidelines and goals for forming a strategy, which should make it easy for you to get started. We also have a database of 1500+ activists and a modest following on Facebook, and the ability to provide any other information you need.
How this will help
This project will save us $5,422 , allowing us to focus our work on actually COMMUNICATING (or, evangelizing) the work of peace we dream of and actively work toward.

A lean, scalable, and realistic communication plan will help us effectively get the word out about the peace-making work being done in Oakland not only by the OPC but by our 35+ Oakland-rooted partners. As a frame for this collective of peace and justice organizations, we're only as effective as the amplification we're able to generate for them.

Project plan

P
Prep: Project Goals, Timeline, and Process Established and Initial Information Distributed
  • Volunteer Manager outlines any current communications activities and strategies
  • Volunteer Manager shares any existing communications materials
  • Volunteer Manager shares the perceived strengths and weakness of existing communications plan and materials
  • Professional connects with the Volunteer Manager for a brainstorming/overview session, to discuss goals, target audiences, and existing activities/materials
  • Professional and Volunteer Manager outline next steps and timeline for the project
1
Milestone 1: Professional Creates First Draft of the Communications Strategy and Volunteer Manager Provides Feedback
  • Professional creates a first draft of the Communications Strategy and shares it with the Volunteer Manager
  • Volunteer Manager reviews draft of the Communications Strategy, and provides feedback to the Professional
2
Milestone 2: Finalized Communications Strategy Delivered to the Organization
  • Professional incorporates Volunteer Manager’s feedback and creates a final draft of the Communications Strategy
  • Professional delivers final strategy to the Organization and provides recommendations for the Organization on implementation, based on staff capacity and budget
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About the org

Oakland Peace Center
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Causes
Violence prevention Community & economic development Diversity & inclusion
Posted by
Todd A
Todd A.

Peace & Partnerships Communicator

Our mission

The Oakland Peace Center provides needed space, hosts collaborative events and trainings, and creates a network of emotional and spiritual support for the 30+ organizations who partner in its work. These organizations pursue access, opportunity, justice, and inner peace throughout the Bay Area each in their own way. They can turn to the Oakland Peace Center to fortify and amplify these efforts through solidarity and cross-pollination. The OPC inspires these organizations to participate in a vision larger than that of any individual or member organization.

What we do

We provide affordable space in the midst of the displacement crisis that particularly affects POC-led nonprofits.

We do cultural preservation programming through the arts.

We provide capacity-building support to small nonprofits.

We amplify the work of our partner organizations so our community can engage in the work of ending violence with great organizations they might not know about otherwise.

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