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Instagram Set Up & Strategy

Help The No Suffer Society use Instagram to engage with their community and expand their network of supporters.
The No Suffer Society
Woodcliff Lake, NJ, USA
The No Suffer Society
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The No Suffer Society
Woodcliff Lake, NJ, USA

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Cause
Animals
Skills
Digital advertising Social media

Posted December 4th

Instagram Set Up & Strategy

Project details

What we need
  • Strategy for using Instagram to engage your community, tailored to Organization’s goals and target audience
  • Training on how to find and post content on Instagram
Additional details

We are launching the No Suffer Superhero campaign on Kickstarter this month and would like to professionalize our Instagram page for coordinated content & maximum engagement.

What we have in place
  • We currently have an existing Instagram page, which should make it easy for you to get started. We also have brand assets, and the ability to provide any other information you need.
How this will help
This project will save us $4,212 , allowing us to preserve critical resources & ensure the success of our campaign.

A more robust Instagram presence will help our charity reach the goals we've set for the No Suffer Superhero campaign.

Project plan

P
Prep: Discuss Goals & Target Audience
  • Volunteer Manager and Professional connect to discuss the Organization’s current approach to Instagram (if any), goals for engagement via Instagram, and ideal target audience
  • Volunteer Manager shares any existing marketing materials and brand guidelines with Professional
1
Milestone 1: Set up Instagram for Business Account
  • Volunteer Manager shares Instagram credentials with Professional, if an existing account exists
  • Professional sets up account with bio and profile picture
2
Milestone 2: Develop Engagement Strategy
  • Professional recommends other types of accounts to follow and hashtags to use in order to build follower base
  • Professional recommends types and frequency of content to post on account (including posts, stories, and live videos)
3
Milestone 3: Content Creation Training
  • Professional trains Volunteer Manager on how to capture and/or find images to post on Instagram
  • Professional trains Volunteer Manager on how to use Instagram editing tools
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About the org

The No Suffer Society
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Causes
Animals International affairs Philanthropy & capacity building
Posted by
Jerry C
Jerry C.

Chief Executive Officer

Our mission

The No Suffer Society (NSS) is a 501(c)(3) Public Charity mobilizing communities to improve the lives of unadopted animals worldwide.

What we do

Our organization aligns stakeholders at the local, regional, national, and international levels to unite rescue efforts, modernize shelter facilities, promote best practices, and advance the values of the No Suffer Movement.

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