Logo Design & Visual Brand Identity

Health & Nutrition

By Shauntee K.

Program Manager

Posted Dec 6, 2018

This project is

In Progress

Matched with:

samar j.

This project will save us $5,422 , allowing us to Offer a postpartum service for mothers who need longer-term support after having a baby.

What We Need

  • Consultation regarding the Organization's current branding and desired branding objectives
  • Visual branding guidelines / style guide that include specific colors, fonts, and other graphic design elements to use in print and digital communications materials
  • High-resolution logo delivered electronically (in formats for digital and print use)

Additional Details

Our organization needs a logo design for promotional/marketing materials, use on our website, and to invoke a clear message to the community we serve.

How This Will Help

We provide free prenatal, labor and birth and postpartum support to women of color free of charge in our community. In order to educate women about our services, have a clear and recognizable presence in the community we need a unique image that will signal a message that the space we have created is specifically for them. This will increase use of our services, and transform the birth outcomes for those we serve.

What We Have In Place

We currently have two preliminary designs, and several examples of other logos we like. We have an idea for color scheme, and a business card that is the general feel we are going for.

Fun Fact

Our entire staff is not only women, but single mamas. Each and every one of us. Supporting one another to support others!

  • Location: Remote (work anywhere)

Project Steps

Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo (if available), branding guidelines, and any existing marketing/communications materials
  • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree upon a style concept and the detailed scope of deliverables (e.g., logo, custom graphics, updated style guide, new style guide, etc.)
Milestone 2: Logo Design
  • Professional drafts up to three different logo designs and shares with the Volunteer Manager for feedback
  • Volunteer Manager selects one of the design options and provides feedback
  • Professional iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
  • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
Milestone 3: Visual Branding Guidelines / Style Guide
  • Professional drafts the visual branding guidelines, which features the logo design and a specific set of colors, fonts, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
Prerequisites for Professional
  • Experience creating logos
  • Portfolio examples of graphic designs
  • Proficiency with design software such as Adobe's Creative Cloud
Prerequisites for Organization
  • Clearly articulated branding goals and target audience
  • Preliminary design preferences and examples of logos or brands you like
  • Ability to share any existing marketing materials and style guides

Our Mission

Mother Health International (MHI) is a certified 501(c)3 nonprofit organization dedicated to respond and provide relief to pregnant women and children in areas of disaster, war and extreme economic poverty. We are committed to reducing maternal and infant mortality rates by creating culturally competent, sustainable and holistic birth centers using the midwifery model of care.

Health & Nutrition Disaster Relief Women's Issues