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Brand Messaging

Help Expressions Educational & Cultural Center * Creating a consistent and compelling brand * Expert advice on how to manage your brand
Expressions Educational & Cultural Center
Brooklyn, NY, USA
Expressions Educational & Cultural Center
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Expressions Educational & Cultural Center
Brooklyn, NY, USA

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Cause
Youth development
Skills
Marketing Writing

Posted December 14th

Brand Messaging

Project details

What we need
  • Document that articulates in a consistent voice key messages about the Organization’s identity, constituents, mission, and vision
  • Creation of taglines and talking points to help the Organization communicate clearly and concisely
  • Recommendations on tailoring messaging for common communication channels (e.g., website copy, printed marketing collateral, pitching verbally)
What we have in place
  • We currently have a mission and vision statement, which should make it easy for you to get started. We also have a website, brochures and past fliers, and the ability to provide any other information you need.
How this will help
This project will save us $3,600 , allowing us to focus our efforts on providing a wider range of programs for our students.

This project is important because our goal is to expand our program to reach more children and families, but we know that we need to have a clear and concise message in order to accomplish this.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current marketing materials such as mission and vision statement, annual report, and promotional materials
  • Volunteer Manager sends links to website and social media pages
1
Milestone 1: Information Gathering
  • Professional leads a brand exploration process in order to fully understand the Organization’s mission, vision, target audiences, competitors, brand differentiators, and brand objectives
  • Professional researches competitive landscape and public perception of Organization
2
Milestone 2: First Draft
  • Professional drafts proposed messaging and multiple tagline options
  • Volunteer Manager provides feedback, which Professional incorporates
3
Milestone 3: Final Draft
  • Professional delivers final Brand Messaging document
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About the org

Expressions Educational & Cultural Center
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Causes
Youth development Arts & culture Community & economic development
Posted by
Yanique H
Yanique H.

Director

Our mission

Expressions Educational & Cultural Center supports the development of children in New York City from pre-birth to young adulthood and aiding them in discovering their full potential. Expressions seeks to achieve this goal by providing educational resources and support, life skills training, and cultural and environmental programs to children and young families.

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