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Logo Design & Visual Brand Identity

Help St. Joseph Social Service Center elevate their visual identity with a new or refreshed logo, or other design choices such as colors, font styles, and graphics that reflect their mission and vision.
St. Joseph Social Service Center
Elizabeth, NJ, USA
St. Joseph Social Service Center
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St. Joseph Social Service Center
Elizabeth, NJ, USA

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Cause
Human services
Skills
Graphic design

Posted March 12th

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Logo Design & Visual Brand Identity

Project details

What we need
  • Consultation regarding the Organization's current branding and desired branding objectives
  • Visual branding guidelines / style guide that include specific colors, fonts, and other graphic design elements to use in print and digital communications materials
  • High-resolution logo delivered electronically (in formats for digital and print use)
What we have in place
  • We currently have an existing logo and website, which should make it easy for you to get started. We also have staff and volunteers, and the ability to provide any other information you need.
How this will help
This project will save us $4,817 , allowing us to fund nearly 3 days of our operating cost to feed the hungry and help people with medicine, job training, and other services

We need to revamp our image and website to "keep up with the times." Our leadership changed last year and we are trying to raise awareness about our work and appeal to a more diverse volunteer and donor population.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo (if available), branding guidelines, and any existing marketing/communications materials
  • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages
1
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree upon a style concept and the detailed scope of deliverables (e.g., logo, custom graphics, updated style guide, new style guide, etc.)
2
Milestone 2: Logo Design
  • Professional drafts up to three different logo designs and shares with the Volunteer Manager for feedback
  • Volunteer Manager selects one of the design options and provides feedback
  • Professional iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
  • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
3
Milestone 3: Visual Branding Guidelines / Style Guide
  • Professional drafts the visual branding guidelines, which features the logo design and a specific set of colors, fonts, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About the org

St. Joseph Social Service Center
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Causes
Human services Health & nutrition Housing & homelessness
Posted by
BM
Bernadette M.

Executive Director

Our mission

Since 1983, St. Joseph's has served the materially poor and homeless community of greater Elizabeth, New Jersey, by providing basic human needs such as food, clothing and medications, as well as a wide range of services and programs to help them acquire the material goods and social services they need to live with integrity.

Testimonials

Read the Impact Story
Shawna was wonderful to work with and really helped us improve our annual appeal letter. Her work was timely and professional.
Bernadette M.

Executive Director

Logo Design & Visual Brand Identity Project

(No testimonial has been submitted by Shawna)
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