Social Media Plan

Help SHOWAbility (formerly ABEL 2, Inc.) * A social media plan to help it develop a presence in the digital sphere through social media sites like Facebook, Twitter, and others.
SHOWAbility (formerly ABEL 2, Inc.)
Atlanta, GA, USA
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SHOWAbility (formerly ABEL 2, Inc.)
Atlanta, GA, USA

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Posted December 12th

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Project details

What we need
  • A document outlining the most appropriate social media channels, strategies for usage, goals and key metrics to evaluate success
  • Expert consultation on messaging, scheduling and frequency
  • Tailored suggestions for style, tone, and types of content to best showcase the Organization
Additional details

HELP! We have under utilized presence on Facebook and Twitter. We know this is NOT GOOD and we want to do better but don't know how. We are told we need to be on Instagram, but I am a one-person engine...for now!

What we have in place
  • We currently have under utilized presence on Facebook and Twitter, which should make it easy for you to get started. We also have photos and website (www.Abel2.org), and the ability to provide any other information you need.
How this will help
This project will save us $6,632 , allowing us to increase our footprint regionally, nationally, and worldwide is the space of disability and performing arts...showcasing the vast talents and capabilities of people with disabilities.

We are missing out on the digital awareness and this is NOT GOOD. We want to do better but don't know how. We know our programming is unique and want to let others know about us, partner with us, and come along side us as we support each others goals to positively impact the world! (smile)

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager shares details of current online presence and general goals for the Social Media Plan with Professional
  • Volunteer Manager grants Professional access to existing social media accounts
1
Milestone 1: Analysis and Feedback
  • Professional conducts a thorough analysis of existing social media accounts
  • Professional suggests the best social media platforms to use, along with overall goals and associated key metrics
  • Professional suggests guidelines for page creation, content posting and commenting
  • Volunteer Manager provides feedback, which Professional incorporates
2
Milestone 2: Document Creation
  • Professional drafts a strategic document which includes overall goals, messaging guidelines and metrics overview
3
Milestone 3: Final Deliverables
  • Professional delivers final document with advice on how to implement plan over the next few months
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About the org

SHOWAbility (formerly ABEL 2, Inc.)
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Our mission

SHOWAbility (formerly ABEL 2) uses Music and Performing Arts as our platform for Empowerment (Advocacy), Education, Enjoyment and Employment. Our north star is to become the Paralympics/Special Olympics of the Arts and Entertainment Industries.

Our mission is to Enhance the Quality of Life of People with Disabilities and the Under-served by Creating Music and Arts opportunities for Employment and Enjoyment!

What we do

People with Disabilities represent the largest MINORITY group in America (64 Million people with disabilities - 20% USA population and 1.3 Billion people with disabilities worldwide)...and is the only minority group that anyone can join at any time.

SHOWAbility is for people with visible and invisible disabilities and the supportive people who love them. SHOWAbility is the ally that uplifts the gifts of people with disabilities to be valued and enjoyed by the world without limitations or barriers. In a visible, catchy, and fun-loving way, all of SHOWAbility programming seeks to increase awareness and visibility for the talents and capabilities of people with disabilities so they can pursue their dream to shine on stage while being valued for their uniqueness. SHOWAbility is on the leading edge, initiating unique change by fearlessly creating programming that "values differences", "enjoys similarities", and "embraces oneness" of all people without being patronizing. All are seen as able and not unable, broken, or sick.

Our programs offerings are:
Virtual
* Monthly Virtual Artistic Masterclasses that offer performing arts training program for an inclusive audience of artists and enthusiasts with and without disabilities.

In-Person (once things open-up)
* Statewide Talent Show seeking talented stage performers across the disability spectrum
* The INCLUSIVE CHORUS, made up of singers with and without disabilities
* Disability Awareness Career Day at elementary schools featuring professionals with disabilities
Currently being curated
* Advocacy for accessibility and inclusion in arts theatres and performance venues
* Booking agency for artists with disabilities seeking opportunities for Film/TV and stage.

Testimonials

Mark is terrific to work with and multi talented. A huge asset to our organization.
Myrna C.
Myrna C.

Executive Director

Social Media Plan Project

(No testimonial has been submitted by Mark)
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