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Logo Design & Visual Brand Identity

Help Mathiwos Wondu - YeEthiopia Cancer Society elevate their visual identity with a new or refreshed logo, or other design choices such as colors, font styles, and graphics that reflect their mission and vision.
Mathiwos Wondu - YeEthiopia Cancer Society
Addis Ababa, Ethiopia
Mathiwos Wondu - YeEthiopia Cancer Society
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Mathiwos Wondu - YeEthiopia Cancer Society
Addis Ababa, Ethiopia

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Cause
Health & nutrition
Skills
Graphic design

Posted December 14th

Logo Design & Visual Brand Identity

Project details

What we need
  • Consultation regarding the Organization's current branding and desired branding objectives
  • Visual branding guidelines / style guide that include specific colors, fonts, and other graphic design elements to use in print and digital communications materials
  • High-resolution logo delivered electronically (in formats for digital and print use)
Additional details

We need a professional graphics designer to design an outstanding and creative logo that reflects our work in a simple and memorable way we also need a branding guideline/manual to be developed together with the logo.

What we have in place
  • We currently have have an old logo but we can provide you our idea, which should make it easy for you to get started. We also have a dedicated person to answer all your questions, and the ability to provide any other information you need.
How this will help
This project will save us $4,817 , allowing us to cover different medication, accommodation, and transportation costs of our cancer patients staying in our center.

The development of a new logo and visual branding identity will help our donors, partners, and members see our commitment and dedication to become a center of excellence.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo (if available), branding guidelines, and any existing marketing/communications materials
  • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages
1
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree upon a style concept and the detailed scope of deliverables (e.g., logo, custom graphics, updated style guide, new style guide, etc.)
2
Milestone 2: Logo Design
  • Professional drafts up to three different logo designs and shares with the Volunteer Manager for feedback
  • Volunteer Manager selects one of the design options and provides feedback
  • Professional iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
  • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
3
Milestone 3: Visual Branding Guidelines / Style Guide
  • Professional drafts the visual branding guidelines, which features the logo design and a specific set of colors, fonts, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About the org

Mathiwos Wondu - YeEthiopia Cancer Society
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Causes
Health & nutrition Gender equity & justice
Posted by
Bereket H
Bereket H.

IT officer

Our mission

Actively engage in the control of pediatric and women cancer along with cancer risk factors.

What we do

Mathiwos Wondu - YeEthiopia Cancer Society(MWECS) is dedicated to the national cancer control and aspiring to support needy cancer patients in Ethiopia. Among other activities, MWECS provides psycho-social support, shelter, accommodation, transportation & food especially for those families coming from the regions of Ethiopia with no place to stay in Addis Ababa. In addition, it also covers diagnostic & medication(treatment) cost of the patients not provided by Black Lion Hospital. The society is closely working with key federal & regional government offices & is a member of a wide range of local & international consortium.

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