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Logo Design & Visual Brand Identity

Help Big Picture Alliance elevate their visual identity with a new or refreshed logo, or other design choices such as colors, font styles, and graphics that reflect their mission and vision.
Big Picture Alliance
Philadelphia, PA, USA
Big Picture Alliance
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Big Picture Alliance
Philadelphia, PA, USA

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Cause
Arts & culture
Skills
Graphic design

Posted December 16th

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Logo Design & Visual Brand Identity

Project details

What we need
  • Consultation regarding the Organization's current branding and desired branding objectives
  • Visual branding guidelines / style guide that include specific colors, fonts, and other graphic design elements to use in print and digital communications materials
  • High-resolution logo delivered electronically (in formats for digital and print use)
What we have in place
  • We currently have written and visual marketing materials, which should make it easy for you to get started. We also have references for examples we like, and the ability to provide any other information you need.
How this will help
This project will save us $4,817 , allowing us to focus on youth programming and growing our reach & impact.

As an organization based in media, film and storytelling our visual brand identity is key. However, our logo and brand identity have not been updated in years. We need a visual brand identity that clearly and compelling communicates our mission and work.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo (if available), branding guidelines, and any existing marketing/communications materials
  • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages
1
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree upon a style concept and the detailed scope of deliverables (e.g., logo, custom graphics, updated style guide, new style guide, etc.)
2
Milestone 2: Logo Design
  • Professional drafts up to three different logo designs and shares with the Volunteer Manager for feedback
  • Volunteer Manager selects one of the design options and provides feedback
  • Professional iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
  • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
3
Milestone 3: Visual Branding Guidelines / Style Guide
  • Professional drafts the visual branding guidelines, which features the logo design and a specific set of colors, fonts, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About the org

Big Picture Alliance
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Causes
Arts & culture Education Youth development
Posted by
Aleks M
Aleks M.

Executive Director

Our mission

Big Picture Alliance's mission is to engage, educate and empower Philadelphia's underserved youth through filmmaking and digital media arts. We provide transformative learning experiences that promote self-expression, collaboration, and accomplishment. We are committed to providing a safe and supportive outlet for youth to have their voices heard, develop as young professionals and reach their full potential.

What we do

Big Picture Alliance partners with schools, cultural institutions and social service agencies to bring filmmakers into the classroom to teach collaborative filmmaking through a hands-on project-based curriculum. Youth learn script writing, video production, and editing through creating original films from script-to-screen. Our teaching artists work with students to help them find their creative voice, while developing their communication, collaboration, and technical skills. Youth share their work with industry professionals through field trips to TV & film studios and then present their films at community screenings and festivals. We work with our school partners to align our projects with their curriculum while providing portfolio and scholarship support to our high school juniors, seniors, and alumni.

Testimonials

Read the Impact Story
(No testimonial has been submitted by Aleks)
It was great to work with the Big Picture Alliance team, they were very collaborative!
Bruce M.
Bruce M.

Senior Designer

The pixel