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Google Analytics Set Up & Training

Help Black Ministerial Alliance of Greater Boston, Inc. track activity on their website to get a clear sense of how visitors access and learn about their products and services.
Black Ministerial Alliance of Greater Boston, Inc.
Boston, MA, USA
Black Ministerial Alliance of Greater Boston, Inc.
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Black Ministerial Alliance of Greater Boston, Inc.
Boston, MA, USA

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Cause
Human services
Skills
Data analysis Digital marketing Information technology

Posted January 3rd

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Google Analytics Set Up & Training

Project details

What we need
  • Setup of Google Analytics account and tracking codes for web assets (e.g. mobile apps, website, blog, social media)
  • Training on how to track performance, set up reports and analyze the data collected online
  • Set of guidelines for data collection, interpretation and analysis
What we have in place
  • I can show you what has been done in the past. At one point in time I did look at Google Analytics but I'm not sure how to access it now.
How this will help
This project will save us $6,772 , allowing us to understand where to allocate our time best.

I'd like to have something set up so I know what type of people are using our website and what is most important to them.

Project plan

P
Prep: Information Sharing & Goal Setting
  • Volunteer Manager gives overview of any current use of online statistics and shares admin details for existing Google Analytics account (if it exists)
  • Professional connects with Volunteer Manager for a brainstorming/overview session, to discuss goals, current web platforms, and existing data on statistics (if any)
  • Professional and Volunteer Manager outline next steps and timeline for the project
1
Milestone 1: Tracking Setup
  • Professional explains basics of getting started with Google Analytics and sets up tracking codes based on the Organization’s goals
  • Professional trains Volunteer Manager on setting up reports to collect desired data
  • Professional reviews implementation of tracking codes to ensure they are working and helps troubleshoot as needed
2
Milestone 2: Training
  • Professional creates guidelines for data interpretation and analysis, and shares any tips for continued used of Google Analytics
  • Professional reviews above guidelines and tips with Volunteer Manager
  • Professional is available for up to two weeks to address questions as Volunteer Manager starts to regularly monitor analytics
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About the org

Black Ministerial Alliance of Greater Boston, Inc.
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Causes
Human services Philanthropy & capacity building Religion & spirituality
Posted by
Amy M
Amy M.

Director of Development

Our mission

The Black Ministerial Alliance of Greater Boston (BMA) was founded during the 1960s civil rights movement with a mission to provide spiritual nurture to clergy, advocacy and program services for the larger Black community. Starting as an inter-denominational group of 20 clergy, the BMA has grown to become an inclusive alliance of churches, faith- and community-based organizations reaching around 20,000 ethnically diverse parishioners/clients in Greater Boston. Today, the BMA fulfills its mission by serving as an intermediary organization working in partnership, with over 100 nonprofits annually to make services delivered to low-income families and our communities more meaningful and effective.

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