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Email Fundraising Campaign

Ka Malu o Kahalawai
Makawao, HI, USA
Ka Malu o Kahalawai
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Ka Malu o Kahalawai
Makawao, HI, USA

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Cause
Community & economic development
Skills
Digital marketing Writing

Posted January 9th

Email Fundraising Campaign

Project details

What we need
  • Written copy for an email fundraising series (up to four emails), or significant edits to an existing campaign
  • Directions on how to send the campaign in an established email marketing service, such as: Mailchimp, Campaign Monitor, Constant Contact, etc.
  • Training on how to successfully update, send, and monitor the campaign
What we have in place
  • We currently have a strategic plan, which should make it easy for you to get started. We also have mission, goals, objectives, program description, and the ability to provide any other information you need.
How this will help
This project will save us $5,140 , allowing us to focus on working the land

assist us in raising funding for equipment

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager shares key information, including the goal of the campaign, target audience, and any existing/past email campaigns for reference
  • Volunteer Manager distributes all relevant materials such as logo, images, organizational history, brand messaging, and visual brand identity
1
Milestone 1: Analysis and Brainstorming
  • Professional provides initial suggestions and outline, including types of messaging, call to actions, standard email cadences for a fundraising campaign, and recommends an email provider, if necessary (e.g., Mailchimp, Campaign Monitor)
  • Volunteer Manager provides feedback and shares content for the campaign such as existing messaging, story angles, photos, hyperlinks, and/or articles
  • Professional and Volunteer Manager align on the number of emails and the type of asks that will be made to the donors
2
Milestone 2: Creating the Campaign Copy
  • Professional shares drafted copy for the email series
  • Volunteer Manager provides feedback (up to two rounds), which is incorporated
3
Milestone 3: Setting up the Campaign
  • Professional guides the Volunteer Manager on how to set up and send the campaign in their desired email marketing software
4
Milestone 4: Monitoring and Best Practices
  • Professional trains Volunteer Manager on how to monitor the success of the campaign
  • Professional provides best practices on how to implement similar campaigns going forward
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About the org

Ka Malu o Kahalawai
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Causes
Community & economic development Environment
Posted by
Tiare L
Tiare L.

executive director

Our mission

To preserve the cultural history, honor the legacy and care for the resources of Kahalawai

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