Website Copywriting

for  BUILD NYC
New York, NY, USA
https://build.org/
Posted by
CHYMEKA O.

Executive Director

Posted Date
Jan 10, 2019
Location
Virtual volunteer opportunity

2 applications submitted

Impact statement
This project will save us $6,073 , allowing us to spend more funds on program support for our 400+ students.

Project Details

What We Need
  • Tightly-written web copy of up to to eight pages of 200-300 words each
  • A list of SEO keywords incorporated into the copy
  • The opportunity to work closely with an experienced, SEO literate copywriter
Additional Details

We have developed significant content for our revamped website (layout confirmed, editing in progress) that is launching in a few weeks. We need a strong writer and editor to help fine-tune language, strengthen messaging/story-telling for the pages developed.

What We Have In Place
  • As noted, we have much of the content written but it needs significant review/editing. We also have a live demo site which outlines how content will be featured which will provide a good deal of context.
How This Will Help

BUILD NYC needs to be able to effectively communicate its impact in a manner that inspires engagement from the community (volunteer time and money). This is especially important in NYC where there are hundreds of organizations competing for attention and given our current news cycle - we are competing with so many other things as well. The information on the site needs to be concise, relevant and moving.

Project may require a short interview with the organization.

Project Plan

P
Prep: Review of Current Materials
  • Volunteer Manager and Professional meet to review Organization's website or website plan, discuss goals, and align expectations
  • Volunteer Manager and Professional discuss the brand positioning and communications plan (if available), the purpose, key messages, desired tone and target audience
  • Volunteer Manager and Professional agree on a schedule for completion
  • Volunteer Manager provides Professional with any existing materials and content strategy to begin writing
1
Milestone 1: Draft
  • Professional drafts SEO-optimized website copy and sends to Volunteer Manager for review
  • Professional and Volunteer Manager review copy (up to two rounds of review and revision)
2
Milestone 2: Final Draft
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About The Org

Our Mission

BUILD's mission is to use entrepreneurship to ignite the potential of youth from under-resourced communities and propel them to high school, college, and career success. By empowering students to develop and run their own small businesses, BUILD supplements traditional classroom instruction with real-world business experiences and critical skill-building for the future. Entrepreneurship is the hook, and college and career success are the goals. All of our business and academic activities foster proficiency in 21st-century skills that research has shown prepare students for success in college and beyond.