Communications Strategy

Posted by
Cynthia M.

Producer/Director

Posted Date
Jan 10, 2019
Location
Virtual volunteer opportunity

2 applications submitted

Impact statement
This project will save us $5,422 , allowing us to work on other film projects.

Project Details

What We Need
  • A review of Organization's communications goals and target audiences
  • Identification of appropriate timeline and implementation approach based on goals and audience
  • Messaging guidelines (with examples) based on audience and delivery methods
  • Outline of necessary steps for implementation
Additional Details

We are still fundraising and completing a film IN HER SHOES about incarcerated women in an art class who look at their lives through the shoes they have worn- where they were , where are and where they are going. We have some great posters, a logo , but need a strategy to market the film when it is complete. We could also use some help in marketing it now, to raise the last bit of funds. This is part of a larger project.

What We Have In Place
  • We currently have a rough cut of the film,, which should make it easy for you to get started. We also have logo, posters, and the ability to provide any other information you need.
How This Will Help

This film destigmatizes females in prison. It empowers women. Hopefully, it will encourage funding for more services for women.

Project may require a short interview with the organization.

Project Plan

P
Prep: Project Goals, Timeline, and Process Established and Initial Information Distributed
  • Volunteer Manager outlines any current communications activities and strategies
  • Volunteer Manager shares any existing communications materials
  • Volunteer Manager shares the perceived strengths and weakness of existing communications plan and materials
  • Professional connects with the Volunteer Manager for a brainstorming/overview session, to discuss goals, target audiences, and existing activities/materials
  • Professional and Volunteer Manager outline next steps and timeline for the project
1
Milestone 1: Professional Creates First Draft of the Communications Strategy and Volunteer Manager Provides Feedback
  • Professional creates a first draft of the Communications Strategy and shares it with the Volunteer Manager
  • Volunteer Manager reviews draft of the Communications Strategy, and provides feedback to the Professional
2
Milestone 2: Finalized Communications Strategy Delivered to the Organization
  • Professional incorporates Volunteer Manager’s feedback and creates a final draft of the Communications Strategy
  • Professional delivers final strategy to the Organization and provides recommendations for the Organization on implementation, based on staff capacity and budget
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About The Org

Our Mission

Since 1978, Media Projects has produced and distributed films that personalize some of the most searing social issues of our time. We also create films that celebrate events and people who indelibly touch our lives.

What We Do

Media Projects,Inc., is a non-profit organization that has been producing and distributing documentary films for 40 years. Our films have aired nationwide on PBS and on both commercial and cable television. We distribute these films and videos throughout the United States, Canada and Europe to schools, libraries, museums, churches, social service organizations, youth groups and government agencies. We have won numerous national awards and have been selected for prestigious screenings in the United States and abroad. Several of our films screen daily at museums and at the visitor center of the Women’s Rights National Historical Park in Seneca Falls, New York.