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Communications Strategy

Help Latino Community Foundation of Colorado design a communications strategy tailored to the Organization’s goals and key audiences, and an implementation plan that works with their available budget and staff capacity.
Latino Community Foundation of Colorado
Denver, CO, USA
Latino Community Foundation of Colorado
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Latino Community Foundation of Colorado
Denver, CO, USA

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Cause
Philanthropy & capacity building
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Communications Writing

Posted January 15th

Communications Strategy

Project details

What we need
  • A review of Organization's communications goals and target audiences
  • Identification of appropriate timeline and implementation approach based on goals and audience
  • Messaging guidelines (with examples) based on audience and delivery methods
  • Outline of necessary steps for implementation
Additional details

We are looking to create a communication strategy around an mobile app that we have developed to be used for the Latino community of Colorado. The app is launched and in beta-testing and we are gearing up for a March launch date. We want help deciding on a solid communication strategy to help spread the word about Latino Force

What we have in place
  • We currently have The App and website fully launched for testing, which should make it easy for you to get started. We also have An plan for how we want to use the app internally, and the ability to provide any other information you need.
How this will help
This project will save us $5,422 , allowing us to Invest more into the application development and maintenance.

Latino Force will be our foundation in an online platform where we hope to connect our community across the state and create a secure space where individuals, organizations and other supporters can share information and content that will not be sold to advertising companies for revenue.

Project plan

P
Prep: Project Goals, Timeline, and Process Established and Initial Information Distributed
  • Volunteer Manager outlines any current communications activities and strategies
  • Volunteer Manager shares any existing communications materials
  • Volunteer Manager shares the perceived strengths and weakness of existing communications plan and materials
  • Professional connects with the Volunteer Manager for a brainstorming/overview session, to discuss goals, target audiences, and existing activities/materials
  • Professional and Volunteer Manager outline next steps and timeline for the project
1
Milestone 1: Professional Creates First Draft of the Communications Strategy and Volunteer Manager Provides Feedback
  • Professional creates a first draft of the Communications Strategy and shares it with the Volunteer Manager
  • Volunteer Manager reviews draft of the Communications Strategy, and provides feedback to the Professional
2
Milestone 2: Finalized Communications Strategy Delivered to the Organization
  • Professional incorporates Volunteer Manager’s feedback and creates a final draft of the Communications Strategy
  • Professional delivers final strategy to the Organization and provides recommendations for the Organization on implementation, based on staff capacity and budget
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About the org

Latino Community Foundation of Colorado
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Causes
Philanthropy & capacity building Community & economic development Diversity & inclusion
Posted by
Ryan A
Ryan A.

Program Assistant

Our mission

LCFC's mission is to work hand in hand with our diverse communities to create culturally responsive strategies that build influence, equity and opportunity for all Latino Coloradans.

What we do

Only once the Latino Community Foundation of Colorado has engaged with our Mission, Vision and Values, can we begin to do the work hand in hand with Latino Coloradans. LCFC then builds on the influence and power of Latino communities throughout Colorado -- from west of the Rocky Mountains and south of Pueblo, to the north of Fort Collins and throughout the Great Plains. We do this by investing in civic and economic development opportunities and community health and wellness and by elevating the existing work of individual leaders, nonprofit institutions, and regional communities.

LCFC staff meet with people, organizations and communities to learn about local strengths as well as challenges and discuss innovative solutions to overcome them. This engagement helps us design community-based efforts that connect authentically with communities on the front line and drive positive outcomes for Latinos in the state. These community-based efforts include capacity-building partnerships, culturally-authentic philanthropy, and relationship-forward connections that elevate local Latino communities and safeguard their wellbeing.

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