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Brand Messaging

Help Black Repertory Group * Creating a consistent and compelling brand * Expert advice on how to manage your brand
Black Repertory Group
Berkeley, CA, USA
Black Repertory Group
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Black Repertory Group
Berkeley, CA, USA

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Arts & culture
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Marketing Writing

Posted January 16th

Brand Messaging

Project details

What we need
  • Document that articulates in a consistent voice key messages about the Organization’s identity, constituents, mission, and vision
  • Creation of taglines and talking points to help the Organization communicate clearly and concisely
  • Recommendations on tailoring messaging for common communication channels (e.g., website copy, printed marketing collateral, pitching verbally)
Additional details

After 55 years of uninterrupteservice and an ever evolving landscape. BRG would like to get its brand out there in a way that increases visibility but maintains its identity and it's relevancy

What we have in place
  • We currently have Our mission statement. Proposals and agency information, which should make it easy for you to get started. We also have Staff who can have one on one sessions, and the ability to provide any other information you need.
How this will help
This project will save us $3,600 , allowing us to Receive the much needed professional look and online presence that will be supported and evaluated by an individual(s) who will understand the direction our agency wants to take and maintain.

This project is important because as times pass so do generations that understand the organization and its mission.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current marketing materials such as mission and vision statement, annual report, and promotional materials
  • Volunteer Manager sends links to website and social media pages
1
Milestone 1: Information Gathering
  • Professional leads a brand exploration process in order to fully understand the Organization’s mission, vision, target audiences, competitors, brand differentiators, and brand objectives
  • Professional researches competitive landscape and public perception of Organization
2
Milestone 2: First Draft
  • Professional drafts proposed messaging and multiple tagline options
  • Volunteer Manager provides feedback, which Professional incorporates
3
Milestone 3: Final Draft
  • Professional delivers final Brand Messaging document
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About the org

Black Repertory Group
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Causes
Arts & culture Philanthropy & capacity building Youth development
Posted by
Sean Vaughn S
Sean Vaughn S.

3rd Generation Director

Our mission

To provide an opportunity for people of ALL. races,creeds, colors, and orientations, to experience the beauty of America's rich,Black Cultural Heritage through the works of Black playwrites, writers, actors, workers, and theatrical related artisans.

What we do

For every season We produce 5 Mainstage productions.
Each production has 15-25 showtimes. Shows are Fri./Sat./Sun.
We produce 5 'New Arts' productions. Each New work shows 4 -5 times on Sun. @ 8 p.m.
We run Acting classes for youth and adults. We have job programs with several Social Service Organizations that serve the 5 Bay Area Counties contiguous to our location.

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