Creating Video for Web and Social Media

HomeAid Atlanta
Atlanta, GA, USA
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HomeAid Atlanta
Atlanta, GA, USA

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Posted January 16th

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Creating Video for Web and Social Media

Project details

What we need
  • Training on how to create video content for web and specific social media channels, including Facebook, Instagram, and YouTube
  • Instructions on how to post videos to respective social media platforms
  • List of recommendations and best practices for shooting a video
Additional details

We are looking to create and promote more personal stories to share about our work and the people we serve to reach a broader community audience and engage additional support. Our mission is to build new lives for homeless individuals and family through housing and community outreach. We are the designated charity of the Greater Atlanta Homebuilders Association and partner with the building industry to renovate or build additional capacity for local shelters serving homeless individuals.

What we have in place
  • We currently have ideas and a sample video story to work from, which should make it easy for you to get started. We also have plenty of content, along with photos, and the ability to provide any other information you need.
How this will help
This project will save us $3,002 , allowing us to more effectively share our mission and expand our reach in the community, ultimately bringing in more volunteers, donors and community partners to provide necessary shelter for those in need.

Sharing personal stories from the shelters we partner with and showing the impact made on an individual keeps our mission real and highlights the incredible need to help the most vulnerable in our community. In order to continue serving these individuals and helping shelters minimize the cost of facility repairs and/or increasing capacity, we need to share the need and the impact more effectively.

Project plan

P
Prep: Information Gathering and Goal Setting
  • Volunteer Manager and Professional connect to discuss video objectives, length, target audience, and the respective platform where the video(s) will be published
  • Volunteer Manager shares with Professional budget and time available for this project (if applicable)
  • Volunteer Manager and Professional agree on items to focus on throughout training
1
Milestone 1: Training Plan Creation
  • Professional and Volunteer Manager decide when to hold the training
  • Professional prepares a detailed training plan outlining topics covered and structure of the training
  • Volunteer Manager provides feedback which Professional Incorporates
2
Milestone 2: Video Shoot Training
  • Professional trains Volunteer Manager how to record the video(s) with the correct sizing for each social media platform
  • Professional shares tips and best practices for creating videos -including location/background, necessary equipment, lighting, camera placement, etc.
  • Professional shares apps/tools that can be used to record videos
3
Milestone 3: Sharing Videos
  • Professional instructs Volunteer Manager how to post videos directly to each social media platform
  • Professional is available for follow up questions for up to two weeks
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About the org

HomeAid Atlanta
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Posted by
Karen M.

Director of Community Outreach

Our mission

HomeAid Atlanta Builds New Lives for homeless families and individuals through housing and community outreach.

What we do

Through the generosity of metro Atlanta's home builders, building material suppliers, trades, financial institutions, sponsors, and the public, HomeAid Atlanta has built or renovated 31 facilities for organizations serving Atlanta's homeless population. Past projects include transitional housing facilities, one free-of-charge health clinic for the homeless, and one teen center, with additional projects currently in development. The result--more than 750 people experiencing homelessness are provided housing each year in metro Atlanta through HomeAid Atlanta-built housing facilities.
HomeAid Atlanta serves as a "bridge," connecting builders, trades, and suppliers with local organizations serving Atlanta's homeless families and individuals. Working with HomeAid-recruited volunteer builder leaders, or builder captains, we manage projects for our partners.

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