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Logo Design & Visual Brand Identity

Help Healthy Community Alliance, Inc. elevate their visual identity with a new or refreshed logo, or other design choices such as colors, font styles, and graphics that reflect their mission and vision.
Healthy Community Alliance, Inc.
Gowanda, NY, USA
Healthy Community Alliance, Inc.
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Healthy Community Alliance, Inc.
Gowanda, NY, USA

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Cause
Human services
Skills
Graphic design

Posted January 17th

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Logo Design & Visual Brand Identity

Project details

What we need
  • Consultation regarding the Organization's current branding and desired branding objectives
  • Visual branding guidelines / style guide that include specific colors, fonts, and other graphic design elements to use in print and digital communications materials
  • High-resolution logo delivered electronically (in formats for digital and print use)
Additional details

We need a logo for one of our organizations projects as well as help with a catchy name for our consortium. We want a logo that is Hunter Green and Gold that looks similar to our organizations current logo so that when looking at them side by side it looks like they are part of the same organization. We are hoping to have a logo by Jan 31st to use at a statewide conference. If it can not be done by then we still will need one but would like one for our conference so we don't have to use HCA's

What we have in place
  • We currently have an organizational logo to work off of, which should make it easy for you to get started. We also have Ideas for what the consortium could be called, and the ability to provide any other information you need.
How this will help
This project will save us $4,817 , allowing us to utilize those funds to build a website and access a LMS for our consortium memebers.

This project is important because we need all 48 counties of Upstate NY to have a brand image. This will help when the consortium looks for sustainability plans and marketing ourselves to future payers and funding.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo (if available), branding guidelines, and any existing marketing/communications materials
  • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages
1
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree upon a style concept and the detailed scope of deliverables (e.g., logo, custom graphics, updated style guide, new style guide, etc.)
2
Milestone 2: Logo Design
  • Professional drafts up to three different logo designs and shares with the Volunteer Manager for feedback
  • Volunteer Manager selects one of the design options and provides feedback
  • Professional iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
  • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
3
Milestone 3: Visual Branding Guidelines / Style Guide
  • Professional drafts the visual branding guidelines, which features the logo design and a specific set of colors, fonts, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About the org

Healthy Community Alliance, Inc.
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Causes
Human services Community & economic development Health & nutrition
Posted by
Anthony S
Anthony S.

HCA Project Manager

Our mission

To improve quality of life in rural communities through broad-based, inclusive partnerships that support wellness and prevention.

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