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Social Media Plan

Help The Seeds of Vandana Shiva * A social media plan to help it develop a presence in the digital sphere through social media sites like Facebook, Twitter, and others.
The Seeds of Vandana Shiva
Ojai, CA, USA
The Seeds of Vandana Shiva
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The Seeds of Vandana Shiva
Ojai, CA, USA

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Digital marketing Social media

Posted January 29th

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Social Media Plan

Project details

What we need
  • A document outlining the most appropriate social media channels, strategies for usage, goals and key metrics to evaluate success
  • Expert consultation on messaging, scheduling and frequency
  • Tailored suggestions for style, tone, and types of content to best showcase the Organization
Additional details

Hello! We have FB, IG and twitter accounts and have grown a following over the years. But we don't have time or personnel available to keep up to date with algorithms and trends or to post content on a regular basis. Is there someone out there interested in organic/regenerative food and farming who may be willing to help us to refine/upgrade our messaging and even post for us? If so, that would be great, but we'd be happy to discuss all possibilities.

What we have in place
  • We are working on a documentary film about the life of eco-activist Dr. Vandana Shiva. We are deeply steeped in the issues around global food and farming systems, including the impact of industrial food systems on the environment, the climate and human communities. Dr. Shiva is an advocate of small-scale, organic food and farming that restores biodiversity, mitigates climate change and has the best potential for feeding the world. We already have a following on social media, but want to grow it.
How this will help
This project will save us $6,632 , allowing us to invest in important archival film footage which is surprisingly expensive!

We want to grow interest in our film, The Seeds of Vandana Shiva, before it is released sometime this year. BTW, our audience is international.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager shares details of current online presence and general goals for the Social Media Plan with Professional
  • Volunteer Manager grants Professional access to existing social media accounts
1
Milestone 1: Analysis and Feedback
  • Professional conducts a thorough analysis of existing social media accounts
  • Professional suggests the best social media platforms to use, along with overall goals and associated key metrics
  • Professional suggests guidelines for page creation, content posting and commenting
  • Volunteer Manager provides feedback, which Professional incorporates
2
Milestone 2: Document Creation
  • Professional drafts a strategic document which includes overall goals, messaging guidelines and metrics overview
3
Milestone 3: Final Deliverables
  • Professional delivers final document with advice on how to implement plan over the next few months
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About the org

The Seeds of Vandana Shiva
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Arts & culture Civil rights Environment
Posted by
Camilla B
Camilla B.

Producer

Our mission

Becket Films is an independent documentary film company based in Ojai, California.

We are in post production on our latest documentary, The Seeds of Vandana Shiva, about "Monsanto's Worst Nightmare," the eco-activist, Dr. Vandana Shiva, who stood up to the corporate Goliaths of industrial agriculture, rose to prominence in the organic food movement and inspired an international crusade for change.

What we do

We make documentary films to inspire action towards social justice and a regenerative environment.

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