Back to all projects

Google Analytics Set Up & Training

Help Friends of L'Arche Atlanta Inc. track activity on their website to get a clear sense of how visitors access and learn about their products and services.
Friends of L'Arche Atlanta Inc.
Decatur, GA, USA
Friends of L'Arche Atlanta Inc.
Unfollow
Log in to follow
Friends of L'Arche Atlanta Inc.
Decatur, GA, USA

0

Live Projects

28

Matched Projects
2 Followers
Cause
Human services
Skills
Data analysis Digital marketing Information technology

Posted January 31st

Google Analytics Set Up & Training

Project details

What we need
  • Setup of Google Analytics account and tracking codes for web assets (e.g. mobile apps, website, blog, social media)
  • Training on how to track performance, set up reports and analyze the data collected online
  • Set of guidelines for data collection, interpretation and analysis
What we have in place
  • I've been told we have a Google Analytics account but I can't figure out what account it is linked to. I found the directions for figuring this out (here: https://support.google.com/analytics/troubleshooter/7264014?from=cuf&visit_id=636845072168725745-2665004994&rd=2#ts=7271146), but...don't know how to follow them. I'm hoping someone can help me get into our account and then give me a basic tutorial of analytics as one of my big goal this year is to work on our SEO and to get a Google Ads grant
How this will help
This project will save us $6,772 , allowing us to fund out capital project to build a second home for adults with disabilities.

Our nonprofit has VERY low visibility and our potential for exposure is almost limitless (I'd say less than 1% of Atlanta has heard of us). And, when someone googles 'Atlanta disability services' we don't show up in the top 10 hits -- even though we are a premier provider of disability services.

Project plan

P
Prep: Information Sharing & Goal Setting
  • Volunteer Manager gives overview of any current use of online statistics and shares admin details for existing Google Analytics account (if it exists)
  • Professional connects with Volunteer Manager for a brainstorming/overview session, to discuss goals, current web platforms, and existing data on statistics (if any)
  • Professional and Volunteer Manager outline next steps and timeline for the project
1
Milestone 1: Tracking Setup
  • Professional explains basics of getting started with Google Analytics and sets up tracking codes based on the Organization’s goals
  • Professional trains Volunteer Manager on setting up reports to collect desired data
  • Professional reviews implementation of tracking codes to ensure they are working and helps troubleshoot as needed
2
Milestone 2: Training
  • Professional creates guidelines for data interpretation and analysis, and shares any tips for continued used of Google Analytics
  • Professional reviews above guidelines and tips with Volunteer Manager
  • Professional is available for up to two weeks to address questions as Volunteer Manager starts to regularly monitor analytics
Show more

About the org

Friends of L'Arche Atlanta Inc.
Unfollow
Causes
Human services Diversity & inclusion Religion & spirituality
Posted by
Megan D
Megan D.

Director of Development & Communications

Our mission

We are people of all abilities creating communities of inclusion for people with developmental disabilities.

What we do

We have 3 programs:
Home-based Professional Services
Community events
Advocacy efforts

The pixel