Logo Design & Visual Brand Identity

Help Teen Health Mississippi elevate their visual identity with a new or refreshed logo, or other design choices such as colors, font styles, and graphics that reflect their mission and vision.
Teen Health Mississippi
Jackson, MS, USA
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Teen Health Mississippi
Jackson, MS, USA

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Posted February 7th

Logo Design & Visual Brand Identity

Project details

What we need
  • Consultation regarding the Organization's current branding and desired branding objectives
  • Visual branding guidelines / style guide that include specific colors, fonts, and other graphic design elements to use in print and digital communications materials
  • High-resolution logo delivered electronically (in formats for digital and print use)
Additional details

We are working on a project that uses social media, narratives, and colorful illustrations to connect rural youth in MS to sexual and reproductive health and mental health resources. We have characters developed and some storylines for the characters developed, but we need an interesting logo to draw the youth in. For example, we plan to create T-shirts, flyers, swag bags, and other give aways for the youth. We need a creative logo and tagline to draw the youth ages 14-21 into the project.

What we have in place
  • We currently have ideas about what we want it the brand to look and feel like, which should make it easy for you to get started. We also have a clearly defined audience and demographic, and the ability to provide any other information you need.
How this will help
This project will save us $4,817 , allowing us to spend resources on hiring more staff to create content and work directly with youth on mental health and sexual health related events within rural communities.

The brand for this project is very important, in that it is the first interaction many youth will have with our project. Because our project is focused on mental health and sexual health and is the first of its kind in MS, it needs to be something that is designed for the trendsetting youth. Mental health and sexual health are two taboo topics within the rural south. However, given the STI rates and the teen pregnancy rates, its important that we make this topic resonate with youth.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo (if available), branding guidelines, and any existing marketing/communications materials
  • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages
1
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree upon a style concept and the detailed scope of deliverables (e.g., logo, custom graphics, updated style guide, new style guide, etc.)
2
Milestone 2: Logo Design
  • Professional drafts up to three different logo designs and shares with the Volunteer Manager for feedback
  • Volunteer Manager selects one of the design options and provides feedback
  • Professional iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
  • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
3
Milestone 3: Visual Branding Guidelines / Style Guide
  • Professional drafts the visual branding guidelines, which features the logo design and a specific set of colors, fonts, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About the org

Teen Health Mississippi
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Our mission

To ensure that all Mississippi teens have access to high-quality sex education and youth-friendly healthcare services.

What we do

All of Teen Health Mississippi's work is conducted in partnership with youth and falls within three primary domains: policy & advocacy, training & capacity building, and programs & initiatives.

* Teen Health Mississippi engages youth advocates and community stakeholders to increase awareness of important policies relating to teen sexual health and champions policies at state, local, and organizational levels that improve teen sexual health.
* Teen Health Mississippi provides training and resources to build the capacity of youth-serving adults and organizations to effectively educate and empower Mississippi teens to protect and promote their sexual health.
* Teen Health Mississippi supports the implementation of targeted programs and initiatives informed by research and best practices that target risk and protective factors that influence teen sexual behavior and are guided by key positive youth development principles.

We work across these domains with three primary motivators in mind: access, quality, and support. That is, we work to increase access to high-quality sex education and youth-friendly healthcare and ensure that well-trained youth-serving organizations and adults support teens in engaging in positive, health-promoting behaviors.

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