Back to all projects

Logo Design & Visual Brand Identity

Help Progressive Change CDC elevate their visual identity with a new or refreshed logo, or other design choices such as colors, font styles, and graphics that reflect their mission and vision.
Progressive Change CDC
Philadelphia, PA, USA
Progressive Change CDC
Unfollow
Log in to follow
Progressive Change CDC
Philadelphia, PA, USA

0

Live Projects

0

Matched Projects
0 Followers
Cause
Community & economic development
Skills
Graphic design

Posted February 9th

Logo Design & Visual Brand Identity

Project details

What we need
  • Consultation regarding the Organization's current branding and desired branding objectives
  • Visual branding guidelines / style guide that include specific colors, fonts, and other graphic design elements to use in print and digital communications materials
  • High-resolution logo delivered electronically (in formats for digital and print use)
What we have in place
  • We currently have all of the required materials for this project, including our current logo, information about our branding goals and audience, and examples of logos and brands that we like, which should make it easy for you to get started.

    We also have and the ability to provide any other information you need.
How this will help
This project will save us $4,817 , allowing us to serve 25 people through our Circle of Life program, which helps low-income, minority seniors stay in their homes and transfer assets to their families.

Progressive Change needs help with solving a range of branding and communications challenges, including re-designing our existing logo and creating design guidelines.

We recently completed a strategic plan, and one of the primary goals that came out of this process was to establish a coherent identity that we can communicate through our website and other marketing materials. This will help us clearly communicate information about our mission and work to the communities that we serve.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo (if available), branding guidelines, and any existing marketing/communications materials
  • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages
1
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree upon a style concept and the detailed scope of deliverables (e.g., logo, custom graphics, updated style guide, new style guide, etc.)
2
Milestone 2: Logo Design
  • Professional drafts up to three different logo designs and shares with the Volunteer Manager for feedback
  • Volunteer Manager selects one of the design options and provides feedback
  • Professional iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
  • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
3
Milestone 3: Visual Branding Guidelines / Style Guide
  • Professional drafts the visual branding guidelines, which features the logo design and a specific set of colors, fonts, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
Show more

About the org

Progressive Change CDC
Unfollow
Cause
Community & economic development
Posted by
EH
Elizabeth H.

Volunteer manager

Our mission

Progressive Change is a community development nonprofit based in West Philadelphia, Penn., and our mission is to stand with the community to improve and sustain the quality of life of neighborhoods through innovation, conscious community development, and positive disruptive change.

The pixel