Logo Design & Visual Brand Identity

Help Southeast Community Development Corporation elevate their visual identity with a new or refreshed logo, or other design choices such as colors, font styles, and graphics that reflect their mission and vision.
Southeast Community Development Corporation
Baltimore, MD, USA
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Southeast Community Development Corporation
Baltimore, MD, USA

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Posted February 11th

Logo Design & Visual Brand Identity

Project details

What we need
  • Consultation regarding the Organization's current branding and desired branding objectives
  • Visual branding guidelines / style guide that include specific colors, fonts, and other graphic design elements to use in print and digital communications materials
  • High-resolution logo delivered electronically (in formats for digital and print use)
Additional details

We would also love the help developing a slogan.

What we have in place
  • We currently have a mission and vision statement, which should make it easy for you to get started. We also have a current logo and slogan, and the ability to provide any other information you need.
How this will help
This project will save us $4,817 , allowing us to use these funds to meet the needs of our community school students at Tench Tilghman. All funds are spent on programs, services, and materials for our students.

New marketing materials will help us paint an accurate picture of the amazing work we are doing at Tench Tilghman Elementary/Middle School. We have faced ongoing challenges with student enrollment, due to the advent of area charter schools. New marketing materials will uplift a positive message about our school, helping us attract area families and increase our student enrollment.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo (if available), branding guidelines, and any existing marketing/communications materials
  • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages
1
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree upon a style concept and the detailed scope of deliverables (e.g., logo, custom graphics, updated style guide, new style guide, etc.)
2
Milestone 2: Logo Design
  • Professional drafts up to three different logo designs and shares with the Volunteer Manager for feedback
  • Volunteer Manager selects one of the design options and provides feedback
  • Professional iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
  • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
3
Milestone 3: Visual Branding Guidelines / Style Guide
  • Professional drafts the visual branding guidelines, which features the logo design and a specific set of colors, fonts, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About the org

Southeast Community Development Corporation
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Cause
Education
Posted by
Kari S.

Community School Coordinator

Our mission

Tench Tilghman Elementary Middle Community School provides all students the opportunity to reach their individual potential as positive and productive members of society by providing high quality instruction and motivational supports to students and their families in a safe and mutually respectful environment.

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